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Senior Account Manager- Fashion

London (Central), London (Greater) (GB)
Closing date
24 Feb 2024

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PR & Communications
Contract Type
Full Time

Job Details

The role of the Sr. Account Manager, Fashion will be to manage relationships with premium/luxury clients in the Fashion sector who are seeking to activate multi-market/multi-brand advertising partnerships. The candidate should demonstrate tactical proficiency in media relations, including creating and driving both traditional and social media outreach plans.




  • Provide strategic and tactical support to the Director of International Luxury Fashion
  • Day-to-day client contact and managing client expectations
  • Generate feature placement in appropriate titles
  • Maintain regular day-to-day contact with key press
  • Ensure production of quality work, on brief, on time, and on budget
  • Assist senior team members in managing PR campaigns for diverse clients from conception to completion
  • Working with our in-house events team to manage launch events for media and influencers
  • Ability to develop credentials and proposals with support from the Senior Leadership Team
  • Able to lead and manage fashion shows, events, and press days.
  • Able to demonstrate a sound understanding of the media developments and spot opportunities for Purple and your clients.
  • Contribute to the agency's new business efforts; both creating proposals and participating in relevant pitches
  • Line managing junior staff to ensure they meet targets
  • Be a brand champion, an expert on fashion knowledge, and build key relationships
  • Delivering coverage across online, offline, and blogs, and leveraging added value from all PR activity
  • Promote Purple and its brands, campaigns, activities, and events to the media, public and external audiences globally
  • Own all media relations and continue to develop and maintain relationships with key journalists
  • Monitor Purple brand placement/exposure, ensuring all communication and activity are on-brand
  • Work closely with the social media team and brief on all events and launch initiatives
  • Work closely with the other business channels within Purple to ensure campaigns are thoroughly planned and executed in good time
  • Support Senior Leadership Team on communication with all clients, building rapport and credibility based on trust and expert counsel


Skills and Experience


  • 4-5 years of fashion luxury experience with an established agency or similar role for an in-house marketing department.
  • Develop and implement PR strategies to support brand image, increase awareness and visibility in support of business goals
  • Superb critical thinking skills with the ability to synthesize complex information, confidently make recommendations based on data and work with an action-oriented mindset
  • An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast-paced, and accountability-focused organization; a roll-up-your-sleeves attitude
  • Discreet, professional, with excellent communication skills
  • Extremely well-organised, methodical, and efficient, with a good dose of common sense and initiative
  • Pro-active and able to show initiative/ideas to constantly promote the Purple offering
  • Creative and strategic thinker
  • strong established UK fashion press contacts
  • International press contacts are also desirable
  • Strong presentation & superb writing skills
  • Able to identify communication opportunities across multiple media platforms
  • Strong MS Word skills; working knowledge of PowerPoint and Excel


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