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Manager, Communications, Tommy Hilfiger Asia Pacific

Tommy Hilfiger
Hong Kong, Hong Kong
Closing date
14 May 2024

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Full Time

Job Details


  • Project management, including the development and execution of brand communications strategies, timelines and budgets to support seasonal campaigns, capsules and initiatives for World of Hilfiger
  • Proactively drive positive results in media through pitching and securing coverage
  • Support on all PR projects and events; fashion shows, in-store events, launches, etc.
  • Liaison with global communications team on all initiatives, reporting back locally and maintaining strong company-wide relationships to ensure alignment
  • Spearhead comprehensive reporting for initiatives, launches, editorial and events
  • Build, maintain and leverage network of relationships with relevant publications, media organizations, industry associations and other influential outlets to identify unique opportunities for brand integration
  • Develop and maintain communications calendar, including key PR activations, ensuring alignment with business goals and cross-department teams
  • Manage Senior Communications Executive, overseeing workload and day-to-day tasks
  • Maintain a robust understanding of competitor and industry activity
  • Support on TH Brand Crisis Communications - Market / Brand / Corporate
  • Assessment of Markets Earned Media measurement & performance planning and monitoring
  • Manage Internal Communications and Engagement program and drive brand specific training material
  • Identify, acquire and manage Brand Ambassador / KOL / KOC regional resonance through a data-driven approach

Functional Competencies:

  • Innovative thinker with a desire to push boundaries
  • Self-motivated and highly collaborative
  • Fast learning abilities
  • Consumer first mind-set with a strong understanding of how data can power decisions
  • Fluency in English, Cantonese and Mandarin
  • Strong written and communication skills
  • Strong copy writing and copy editing skills
  • Proficient in Word, Excel, and PowerPoint
  • Effective time management


  • Bachelor's degree, preferably in Marketing or Communications
  • 5-8 years of working experience in fashion or in relevant functions
  • Knowledge of the various marketing operations and consumer experiences
  • Strong analytical, strategic and organizational skills
  • Experience working with global and international offices/partners


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Stadhouderskade 6 Amsterdam
1054 ES

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