Consumer Value Creation Specialist

Employer
Ermenegildo Zegna Group
Location
Milano, Lombardia, Italy
Closing date
30 Mar 2024

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Job Details

What makes You, Makes Zegna
At ZEGNA talents and passion of our people are the pillars of our success. We are looking for a Consumer Value Creation Specialistthat will drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets and will drive the process of Consumer Journey to ensure Zegna has a properly integrated Outreach processes in line with the company objectives of creating hyper-personlized journeys to deliver outstanding consumer experiences.

Main Responsibilities:
  • Responsible for the end-to-end processes in the marketing automation platform to ensure they help the business through orchestration of automated journeys. This will include piloting, testing, develop and deploy automated journeys on the dedicated platform, with the aim to improve conversions and increase retention.
  • Develop governance of the marketing automation platform and ensure successful delivery of journeys
  • Suggest and implement segment and target audiences for the personalized journeys
  • Monitor performances and propose journey optimizations by analyzing the effectiveness of the deployed journeys
  • Partner with CVM Journey Designer to guarantee alignment between journeys and related content
  • Closely collaborate with all CVM referents to adapt and/or create ad hoc journey initiatives that appeal to the local customer and his specificities
  • Articulate best practices sharing in the regions
CVM MARKET
  • Weekly and monthly alignment with market (Local CVM+Retail+Merch) to support local strategy on:
    • Contact Strategy performance (one-to-one communication, newsletters, lookbooks, after-sale follow up, service campaigns, customer segment activations)
    • Customer Portfolio Status (assignment and reassignment rate, calibration score, engagement rate)
    • Consumers and sales performance vs. targets focusing on core KPIs (outreach sales, NPS, Zegna Friends, consumer activations
    • Database Health (General KPIs covering customer codification, reach, information maintenance, and qualitative data gathering
  • Ad hoc reporting and analyses inclusive of product and customer behavior analysis
    • Product performance at a customer segment level to identify opportunities and minimize risks
    • Customer Journey touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.
    • Store closure and CA turnover / transfer transition success rates around customer retention
  • Marketing and event list creation, deployment, and monitoring in line with the seasonal contact strategy
  • Database ownership in collaboration with markets to create initiatives for both data gathering and cleaning as necessary
Here are some experiences/skills that we are looking for:
  • Degree in Marketing/Economics is preferred
  • At least 1 year of experience in a similar role
  • Fluent Italian and English
  • Precision and attentions to details
  • Flexibility
  • Knowledge of Microsoft Office Package
What Makes You, Makes Our Team
When you join ZEGNA, you join a team, working together to shape the future of our company. To be successful in this role you have a passion for style that you take with you no matter where you go, mixing casual and luxury looks to fit your active lifestyle. You're curious by nature, adventurous and interested in technology.

What makes You, Makes Our Legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest textiles. ZEGNA has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.

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