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Retail Marketing (Sales Promotion) Assistant Manager

Tokyo, Japan
Closing date
16 Feb 2024

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Job Details

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Position Title: Retail Marketing (Sales Promotion) , Assistant Manager

Reports to: Senior Manager, Planning & Strategy/Brand Marketing/Marketing

Location: Tokyo

Primary Purpose: Acquire new customer and strengthen brand engagement through retail store communication. Deliver consistent story telling brand message to consumer through retail communication based on consumer first mindset.

Key Responsibilities:
  • Plan and activate retail consumer communication by story tell consistent brand message based on consumer first mindset to lead conversion.

Retail Store Communication 35%
  • Execute store sign with global team and local vendor
  • Manage store video content with global team
  • Support and develop store promotion when necessary

Retail DPS Communication 35%
  • Create key brand message visual and text assets based on brand campaign
  • Poof read for retail communication message based on marketing point of view
  • Support campaign asset development and tool kit to global team by PRF, e-mail, etc
  • Edit campaign visual/movie asset for each platform. Co-work with local vendors to insert Japanese subtitles, resizes, etc.
  • Closely work with RF team to define and place DPS media including OOH

Outpost/Retail Pop-up 20%
  • Lead planning and execution for consumer & customer activation for outpost/pop-up .
  • Establish story telling marketing communication message and visual
  • Maximize the announcement on retail property media placements (indoor/outdoor, print/digital, SNS)
  • Prepare suitable visual/movie assets for each placement
  • Create the decks for planning and recap. Analyze the result with data and questionaries from the store feedback.
  • Clear internal communication by store guideline deck
  • Project management

Budget 10%
  • Keep budget properly
  • Create PO and budget system operation through buying hub, etc.

Education/Qualifications/Experience/ Competency:

  • Bachelor's degree is required
  • Strong written skills in both Japanese and English. Strong business oral and communication in Japanese. Preferred business oral and communication in English
  • Minimum 3-5 years or more of retail marketing business experience in prestige/luxury brands/DPS field retail brands
  • Marketing promotion planning and execution experience. Prepare marketing promotion tool working with global team and local vendors
  • Retail media placement experience for luxury brands, DPS retail fields, etc. Knowledge about retail indoor outdoor digital/ print media, and proof read as luxury brand is preferred
  • Business communication experience with vendor, store, and internal cross functional teams
  • High level of business presentation and analysis material creation skill by Power Point and Excel in Japanese must and English preferred

  • Multi-tasking and time-management skills, with the ability to prioritize tasks.
  • Ability to work in a fast-paced, high-pressure environment
  • Flexibility for fast-paced changing business direction
  • Project management skill to collaborate with cross functional teams
  • Self-motivator, ability to work independently

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at


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