GUCCI (Assistant) Digital Analytics & Insights Manager, South Asia & Pacific

Employer
Gucci
Location
Singapore
Closing date
30 Mar 2024

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Function
Ecommerce
Level
Manager
Hours
Full Time

Job Details

If you are a Dream-maker, this is the place for you. Together, we'll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. The position we're offering is for someone able to let others shine by expressing themselves. Not an ordinary role. You'll have the opportunity to encourage your team towards success by promoting the philosophy and values of the brand.

Role Mission

The (Assistant) Digital Analytics & Insight Manager will be responsible for business and marketing analytics covering Gucci.com websites in the South Asia and Pacific region.

Key Accountabilities
  • Transform data into actionable insights with the goal to improve end-to-end digital customer experience and ensure optimal performance of engagement and revenue metrics
  • Take ownership of Business analytics in monitoring performance KPIs, reviewing overall digital performance and sharing insightful and constructive comments for the reporting to the respective market leads
  • Develop traffic and revenue projections based on digital marketing assumptions, delivering against e-commerce revenue ambition and conversion targets
  • Lead project streams related to Analytics, Insights & Digital Marketing
  • Uncover growth opportunities and optimize sales performance, with a particular focus on key emerging segments, with the objective of capturing incremental audiences and new customers
  • Manage and monitor costs and performance, ensuring that the company gains tangible benefit of the deliverables, achieving the desired financial outcome
  • Page ranking, site map improvement, navigation, traffic conversion, avg ticket improvements, missed opportunities in the funnel
  • Uncover opportunities and key user behaviors using digital tools, improve overall performance KPIs through integrated marketing initiatives. Analyze client data through conversion funnel to optimize shopping journey and increase conversion, to inform eCommerce marketing activations.
  • Develop post-campaign reports highlighting ROI and analytics


Key Requirements

Functional
  • 5+ years experiences in eCommerce marketing and/or digital analytics or equivalent experience, luxury retail experience will be plus
  • Proven ability to perform in-depth analysis, synthesize results, build strategies, and make recommendations to business
  • Strong expertise in data manipulation, test design, predictive modelling and analytics within CRM and Marketing Automation system (Salesforce/Adobe)
  • Deep proficiency with Google Analytics
  • Experience with data visualization tools and the implementation of data tracking
  • Good interpersonal, written and verbal communication skills, with experience addressing and engaging partners at all levels
  • Excellent organization, and time-management skills
  • Familiarity with marketing and business metrics; experienced in the design, development and preparation of business presentations and reports
  • An enthusiastic, positive approach and determination to overcome obstacles, results orientation with a focus on quality, efficiency and operational excellence


Behavioural
  • (Talent Builder, People Enabler) Exceptional at coaching others and helping people across the organisation to realize their potential. Removes barriers and provides freedom to act
  • (Considerate Thinker) Thinks in a connected way, understanding how own decisions impact others
  • (Solution Developer) Generates insights from a wide-range of available internal and external trends and turns them into effective strategies and programs
  • (Connection Builder) Work beyond hierarchy, to build bridges and brings people to work collaboratively. Communicates impactfully and adapts messaging in a way that it inspires others to act.
  • (Agile Advocate) A flexible mindset, at ease with changes and new ways of working. Is energized by an environment that operates in ambiguous and volatile conditions
  • (Accountable Achiever) Makes things happen with and through others and takes accountability for own actions
  • (Continuous learner), is self-aware. Seeks feedback, stays curious

Company

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury, sport and lifestyle brands.

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