GUCCI Public Relation Sr. Manager

Employer
Gucci
Location
Seoul
Closing date
22 Mar 2024

View more

Function
Marketing
Level
Senior Manager
Hours
Full Time

Job Details

Key Responsibilities Press Relations • Developing the annual/monthly editorial PR plan (print/digital) and managing the budget. • Creating opportunities and managing product placements to align with the product marketing calendar. • Reviewing and analyzing the coverage to report to worldwide counterparties. • Managing sample/gifting orders as well as the distribution plan. • Supporting showroom operations. Celebrity and Talent Endorsement • Handling ambassador management and supporting executions. • Conducting proactive dressing across various categories. • Creating the right opportunities for product placement. Corporate PR and Issue Management • Supporting crisis and CPR issues and assisting in issue management. • Developing the development of the CSR program. Budget Management • Assisting to set the Annual budget (FC1 / FC2) and well managing/tracking the spendings. • Managing the ledgers. Others • Team management. • Cross-functional collaborations. • Supervise agency. Key Requirements • 8-12 work experience in PR and marketing communications. • Luxury retail and high-end fashion industry experience is preferred. • Strong relationship with media/KOL/stylists/ Management within the industry is a plus. • Strong understanding of cultural trends worldwide and in Korea. • Curious to know what's going on in the industry. • Excellent in Korean. • Good command of written and spoken English. • Strong team player. • Proactive problem-solving with a can-do attitude. • Excellent planning, and organization skills with a drive to meet tight deadlines and budgets. Job Type Regular

Key Responsibilities

Press Relations
  • Developing the annual/monthly editorial PR plan (print/digital) and managing the budget.
  • Creating opportunities and managing product placements to align with the product marketing calendar.
  • Reviewing and analyzing the coverage to report to worldwide counterparties.
  • Managing sample/gifting orders as well as the distribution plan.
  • Supporting showroom operations.


Celebrity and Talent Endorsement
  • Handling ambassador management and supporting executions.
  • Conducting proactive dressing across various categories.
  • Creating the right opportunities for product placement.


Corporate PR and Issue Management
  • Supporting crisis and CPR issues and assisting in issue management.
  • Developing the development of the CSR program.


Budget Management
  • Assisting to set the Annual budget (FC1 / FC2) and well managing/tracking the spendings.
  • Managing the ledgers.


Others
  • Team management.
  • Cross-functional collaborations.
  • Supervise agency.


Key Requirements

  • 8-12 work experience in PR and marketing communications.
  • Luxury retail and high-end fashion industry experience is preferred.
  • Strong relationship with media/KOL/stylists/ Management within the industry is a plus.
  • Strong understanding of cultural trends worldwide and in Korea.
  • Curious to know what's going on in the industry.
  • Excellent in Korean.
  • Good command of written and spoken English.
  • Strong team player.
  • Proactive problem-solving with a can-do attitude.
  • Excellent planning, and organization skills with a drive to meet tight deadlines and budgets.


Job Type

Regular

Company

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury, sport and lifestyle brands.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert