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Associate Vice President, Public Relations - Fashion

Jennifer Bett Communications
New York City, New York
Compensation includes salary + benefits + perks + multiple bonus opportunities + more
Closing date
14 Mar 2024

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About JBC: 
JBC is a 10-year-old media-relations agency that provides a uniquely strategic approach to build brands and increase overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.

Touching sectors spanning fashion and beauty, health and well-being, food and beverage, technology and social impact, and more, we develop dynamic communication design that drives growth and enduring affinity for the retail landscape's most dynamic brands. We have a proven track record of associating ourselves with brands that are mission-oriented, leaving a tangible, lasting impact in the sectors we represent.

While our work is important, JBC believes company culture is even more important. A large percentage of our client roster are—and always have been—women-led, and we remain passionate about and dedicated to propelling women forward in the workplace and beyond.

Some of our competitive, human-first programming includes: 

  • Split in-office x work-from-home schedule
  • Unlimited PTO and four-day summer workweeks 
  • Commitment to DEI via workshops, speaker sessions, and engagement opportunities 
  • Ongoing philanthropic events, both in-person and virtually

Position Reports to: Senior Vice President of Fashion Division and/or Managing Director 

Position Overview: 

AVPs execute day-to-day public relations efforts, manage clients on a day-to-day basis, manage internal team members empowering them to do their best work and have developed strong relationships with both media and clients. Senior-level staff are also a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentoring junior level staff. With a roster of dynamic fast-growing clients, you will lead strategy, craft messaging, and leverage media relationships to create compelling narratives that support the client's vision and mission. 


  • Developing PR strategies and dynamic pitches to meet client objectives and goals; Goes above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives 
  • Strategic planning and execution of outreach plan with little to no changes from Managing Director / Senior Vice President 
  • Work alongside the division’s SVP to ensure all teams are meeting client goals and objectives; keep teams on track 
  • Pitching and securing feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
  • Spearhead thought leadership media opportunities for clients / founders
  • Work alongside JBC’s specialized divisions including Executive Speaking to ensure all clients are speaking at the appropriate panels and events (both in person or digital) and Affiliate (if relevant) to ensure client goals are being met
  • Drafting of press releases as necessary
  • Oversees monthly client reporting
  • Communicating with clients regularly via email, phone and in person and building strong relationships with clients 
  • Communicating daily with high-level editors/media
  • Managing and mentoring junior and mid-level staff 
  • Position Goal: 
    • Participate in new business opportunities for JBC
    • Support in the drafting of new business proposals 

About you:

  • Bachelor’s degree
  • 8+ years of relevant experience
  • A strong editorial network of editors and writers, ideally in fashion and/or retail 
  • A clear vision of the industry and competitive landscape  
  • Naturally proactive, with outstanding attention to detail and meticulous organizational skills
  • A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
  • Skilled writer and communicator
  • Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
  • Willing and able to work in our New York office full-time
  • Vaccination against COVID-19 is a requirement if hired; including one booster dose. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth, but are also fulfilled as people, in and out of the office. 

Our benefits include, but are not limited to:

  • Unlimited paid time off policy, including vacation, sick time, and Summer Fridays beginning at 1:00 p.m.
  • 12 weeks paid leave to bond with a newly born, adopted or fostered child, with a 6 month waiting period for full-time employees
  • Inclusive holiday calendar and a paid break in December running from Christmas Eve to New Years Day 
  • Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
  • In-house committees who plan monthly programming as it relates to internships, team-building, community service, employee recognition and more
  • Monthly reimbursement toward cell phone 
  • Flexible working schedules and hybrid return-to-office with Fridays always remote
  • Open Paid Time Off Vacation Policy + additional paid caregiver leave
  • No waiting period for paid sick leave
  • Open bereavement leave policy, including pregnancy loss
  • Agency-wide Monthly Mental Health Days 
  • Additional Mental Health paid time away for parents each week 

Job Location:

  • Hybrid: 3 days Remote +2 days in-office in New York, NY
    • Additional in-office days may be needed on a case-by case-basis determined by business need


Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyway. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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