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Brand and Communications Apprentice

The Business of Fashion
London (Greater) (GB)
Closing date
19 Mar 2024

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Editorial & Media
Entry Level / Assistant
Contract Type
Full Time

Job Details


The Business of Fashion is seeking a Brand & Communications Apprentice to provide operational support to the Brand & Communications team at BoF. The role is responsible for supporting the creation of content, campaigns and experiences that grow the BoF brand. This is an exciting, 12-month opportunity reporting to the Director of Brand & Communications.

With an organised and meticulous approach to work, you will have excellent organisational skills, a passion for fashion and beauty, as well as the ability to balance analytical thinking and creativity. You will thrive in a fast-paced environment that requires working across multiple projects.

This role is based in London, with a hybrid working approach which is a mix of two days in our London co-working space and remote working. We are looking for someone who is available for an immediate start.

Who Are We?

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.

Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.

Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.

Commitment to Diversity

BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.

Commitment to Inclusivity

BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.

Commitment to Accessibility

BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.

We will work with you to understand what adjustments you may need in the recruitment process to ensure you are able to perform at your best and we want to create a safe space to support this. Should you require any particular adjustment to be made, please let the Talent Specialist who is managing your application know when you are contacted for an interview, so we can consider how best we can support you with this. 

What We Need You To Do: 


  • You will play an important role in the smooth running of the BoF Brand & Communications team based in London by coordinating with the newsroom, marketing, design, social media and other parts of BoF.
  • You will play an integral role in the development of The BoF 500, and other brand activations by taking notes during review meetings, compiling research packs and sourcing imagery.
  • You will provide brand support across events (summits, dinners, roundtables etc.) including sending invitations, planning seating charts and supporting image selection for press releases.
  • You will work in partnership with the People team on materials and events designed to champion the BoF brand internally e.g. BoF’s brand training, internal speaker series events.


  • You will support the press desk by compiling clippings, testimonials and performance reports on a weekly basis. You will coordinate the approval of inbound media opportunities for the BoF team.
  • You will maintain BoF’s contact database by sourcing emails of key collaborators for content, events and partnerships.
  • You will help to build community surveys and organise focus groups to capture insights from The BoF community.
  • You will build collaborative relationships with other teams and champion BoF’s brand values in every interaction.

Who you are:

You are in the early stages of your career with an authentic enthusiasm for fashion with a strong commitment to a long-lasting career in the industry.

Outside of this you have the following attributes that will set you up for success:

  • Highly detail-oriented, with a knack for spotting even the most subtle errors.
  • Strong work ethic, self-driven, and skilled in managing multiple tasks and competing priorities effectively.
  • An analytical and creative flair, reflected in writing copy and image selection.
  • Embraces feedback with enthusiasm, showing a genuine desire for personal growth and learning.
  • Social confidence and ease in interacting with high-profile individuals.
  • Proficient in keynote and excel are a must.

You’ll Know You’re Successful When…

  • You collaborate seamlessly across departments and are known for your ability to build strong relationships, receiving strong feedback from others at BoF and from clients.
  • Brand activations are launched smoothly and on time.
  • You have a clear understanding of BoF’s brand values and use this knowledge to inform your work.


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