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Senior Manager Membership Communication (m/f/d)

Hugo Boss
Metzingen, Germany
Closing date
3 May 2024

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Job Details

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 17.000 employees worldwide and shape your future at HUGO BOSS!

For our Global Customer Engagement (GCE) team we are looking for a motivated Senior Manager Membership Communication (CRM/Email-Marketing) (m/f/d) who likes to drive things forward.

What you can expect:

  • Strategic and conceptual development of communication to registered customers through various channels such as email, push notification, SMS/MMS, and print
  • Development of a comprehensive A/B and content testing strategy
  • Identification of trigger-based moments for the enhancement and automation of existing and new campaigns
  • Analysis and evaluation of new communication channels such as Direct Messaging WA and iMessage
  • Measurement of campaign success and optimization through KPIs
  • Close collaboration with the internal Personalization Team for the management and content creation of holistic omnichannel activities to improve customer engagement across various touchpoints and interaction points
  • Identification of potential innovations in the area of personalized and individualized communication

Your profile:

  • University degree in Marketing, Communications, or a related field
  • Minimum of 5 yearsexperience in internationally operating companies (ideally in the retail sector) in the field of eCommerce, digital/performance marketing, or CRM
  • Proven track record in developingand executing successful communication strategies
  • Excellent knowledge of CRM analytics, email marketing, CRM systems and processes, as well as practical experience with established campaign management tools
  • Very good analytical skills with extensive knowledge, especially in campaign reporting and analysis
  • Familiarity with all common KPIs (engagement and transactional), tracking methods, and tools for optimizing performance
  • Excellent English skills, German advantageous


Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.

Do you feel it's time for a new challenge at HUGO BOSS? If so, we look forward telling you all about this job opportunity in a personal conversation.


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