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Team Lead Global Customer Engagement Membership Communication (m/f/d)

Hugo Boss
Metzingen, Germany
Closing date
3 Apr 2024

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PR & Communications

Job Details

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 17.000 employees worldwide and shape your future at HUGO BOSS!

For our Global Customer Engagement (GCE) team we are looking for a motivated Team Leader GCE Membership Communication (CRM/Email-Marketing) (m/f/d) who likes to drive things forward.

What you can expect:

  • Functional and disciplinary leadership of the Global Customer Engagement (GCE) Membership Communication team (CRM/email marketing)
  • Conceptualization and support of existing and new campaigns via email, SMS/MMS, APP push notification, print, WeChat or direct messaging with regard to registration, customer retention/loyalty and reactivation
  • Work closely in collaboration with our Personalization Team to identify business potentials by driving 360 degree customer-centric journeys across all touchpoints
  • Continuously document, maintain and improve the performance (engagement & transactional KPIs) of our campaigns/processes based on analytics using all proven mechanisms (A/B testing, TG/CG design, trigger-based mechanisms, automation)
  • Definition, monitoring and maintenance of a reporting toolbox & structure for the work of the Campaign & Loyalty Manager
  • Work closely with Analytics & Reporting as a support function for advanced campaign analytics and template creation
  • Document and continuously maintain campaign processes that support shaping the future technological environment to ensure speed & personalization at scale

Your profile:

  • Professional experience in international companies (ideally retail) in the field of e-commerce, digital/performance marketing or CRM
  • 3-5 years of management experience with extended teams
  • Profound knowledge of CRM analytics, email marketing, CRM systems and processes as well as experience in using established campaign management tools
  • Excellent analytical skills with in-depth knowledge of campaign reporting & analytics in particular
  • Familiarity with all common KPIs (engagement & transactional), tracking methods and performance optimization tools
  • Excellent language skills in English; German is a plus


Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.

Do you feel it's time for a new challenge at HUGO BOSS? If so, we look forward telling you all about this job opportunity in a personal conversation.


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