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Brand Activation Specialist, UK (London - Midlands based)

Closing date
27 Feb 2024

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Job Details

As the fastest growing premium sports brand in the world, On is taking the global sports footwear, apparel and accessories market by storm with cutting-edge tech, innovative products with a commitment to sustainability.

The Brand Activation team is responsible for bringing the brand to life within our communities. Whether its supporting D2C activations at the largest sporting and athletics events across the UK, inspiring our B2B retailers or leading a community run club to ensure our products and On's story connects with our consumers you'll play a huge part in supporting On's commercial goals; whilst having a lot of fun doing so!

As a Brand Activation Specialist at On you will work with the local market team to develop and deliver the brand activation plan. You will build authentic, meaningful relationships and partnerships that position On at the heart of our communities - helping grow On's fan base and connection with runners and movers. You are a true brand ambassador, consistently driving engagement with the brand and are deeply connected to what is happening within our community.

Your Mission

- Driving brand education is at the heart of being a Brand Activation Specialist at On. Assuring that On's in store employees and retail partners are always up to date with the latest brand and product training. Your goal is to facilitate successful communication of On's brand history and innovative product technology to our customers in order to turn retail into On fans.
- Building and strengthening relationships with retail partners and local communities is in the DNA of this role. This will involve coordinating and executing trade marketing and selling events in close collaboration with internal commercial teams to amplify On's brand E.g running or product test events.
- Acting as the hands on the ground and supporting the Marketing team by ensuring the highest quality of visual merchandising and POS installations to showcase On's products.
- Taking initiative to engage, educate and manage freelance brand activation and VM team and supporting coordination or their work schedules.
- Administration of all of your activities in our CRM-Software. This is a small but crucial part of your contribution to your team.

Your Story

- Ideally 1-3 years relevant experience in brand activation AKA technical representative roles or related experience in retail, sales, marketing or events.
- A passion for people and movement is paramount for all Brand Activators to thrive at On. And of course an entrepreneurial spirit.
Building and maintaining relationships is not just a strength but a motivator for you. You have a finger on the pulse of sports and movement communities and love connecting with people in them.
- Adaptable and hands on. Our team navigates changing environments and unexpected challenges in the field with a solutions oriented approach.
- C2 level or Fluent English is required for this regional position.
- As this is a regional field role, you are ideally located anywhere between London - Midlands.
- Drivers license and a proclivity for being on the road.
- A commitment to bringing sales & marketing initiatives to life in order to reach overall sales targets.
Ability to excite our retail partners and ignite local communities about On's brand with excellent communication and relationship building skills.
- You'll be trusted to work autonomously managing your own workload and scheduling so being self-motivated, highly resourceful and organized is key to thriving in this role.
- At On we believe that only as a team we can reach our goals, so you need to be a teamplayer.
- You embody On's 5 spirits; these are the qualities that shape our behaviors, keep us grounded and define how we work, whether we're together or apart. Explore our career page for more on these.
- An inclination for travel. You will have opportunities to attend global sales conferences, offsites, and some of the largest events in the sporting and athletics industry.
- Flexible for occasional evening and weekend work.

Meet The Team

We are the Brand Activation team at On. Our mission? To bring On to life within our communities. As part of the wider local Marketing team, the Brand Activation team is a central part of our brand experience. Working closely with local Sales team and Marketing colleagues, as well as EMEA Brand Activation team to support our wholesale partners, deliver B2B activation and rollout training, and education. Simply put, your team is focused on delivering experiences; from the small one-to-one interactions, to product try-on experiences and partner summits, larger brand events and educational summits; making every interaction memorable and authentically On.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.


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