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Account Executive, Men's Specialty

Ralph Lauren
New York, New York, United States
Closing date
6 Mar 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Manage and nurture a mutually profitable business relationship in conjunction with Sr. Director

Essential Duties & Responsibilities
Key focus to include:
* Develop and implement financial business plan for territory by account
* Interface with the Planning team to ensure seasonal assortment plans meet the business objectives and needs for each account in collaboration with Buyer.
* Ensure high level of professional and proactive communication with all levels account management structure to drive business towards plan achievement
* Partner with Retail Development teams to ensure effective execution of retail merchandising and sales strategy for each account
* Gather, enter and distribute weekly, monthly, and seasonal sales figures
* Collaborate on integrated marketing plans (Capital, Advertising, Collateral) by account Business Analysis and Strategy Planning:
* Propose, negotiate and finalize seasonal Sales and Receipt plans by account by door in conjunction with SD Sales for Men's Brands
* Develop seasonal Financial flow worksheet for each account incorporating product flow within parameters of account financial objectives for sales, turn and margin.
* Review and communicate competition and product trend to Merchandising and Planning departments (i.e. brand, class, key item) via monthly competition recap report
* Manage in-season business for each account via monthly update and review of rolling 12 Month Financial plans. Develop and implement strategies necessary to achieve plan
* Provide input to SD Sales on management of seasonal MD strategy
* Review and discuss Financial and Brand/Class market share analysis highlighting product and sales opportunities for each account (by region/door)
* Gather, enter and distribute weekly, monthly, and seasonal sales figures
* Input data for business analysis - i.e performance tracker, flow analysis, business reviews
* Assist in clerical preparation for all management meetings and corporate account recaps
* Organize and print all weekly recaps for senior management review
* Analyze classification sales and stock levels to realize opportunities for growth
* Analyze and develop seasonal strategy to achieve accounts' profitability objective for PRL
* Provide input to SD's of Sales and Marketing on development of targeted and effective Retail Marketing plans by account Retail Analysis and Assortment Planning
* Prepare, report and maintain Account Profiles (by door)
* Review and advise Planning on seasonal assortment plan development and scorecards
* Execute final seasonal assortment plan presentation and confirmation during Line Opening Account Management and Communication:
* Attend weekly conference calls with Regional Directors, Shop Managers, & Coordinators
* Schedule, prepare, conduct and document Monthly Business Review with SD Sales and Account Management. Topics to include: >Sales/Stock/Competition trend analysis and recommendation >Markdown strategy plan for future month(s) >Shop Evaluation Recap and Staffing Plan Status review
* Coordinate and present management meetings (seasonally) to include: >Scheduling meeting and internal pre-meets >Producing management meeting books >Recapping discussion >Execution of follow through
* Travel to all stores to have an understanding of business needs: >Develop Quarterly itinerary (SD approved) to visit key markets/doors. Objective is to spend an average of 1 day per week within each quarter in stores within territory. >Focus on reviewing Assortment content, market share trends, overall stock issues (inclusive of BSR) and overall retail execution >Support Regional Account Team by reviewing visit findings with account management
* Resolve all issues (i.e. Unauthorized Promos, BSR holes) on a proactive basis
* Assist Account Services in effective management of monthly receipt flow and order fulfillment >Partner with Acount Services to identify in season re-order opportunities Capital Planning:
* Develop and enter all Capital projects into seasonal plan
* Evaluate and justify ROI to RL internal management review
* Coordinate and conduct presentation, negotiation and finalization of Capital plans with Account management
* Analyze and manage productivity of space/increase sales per foot

Experience, Skills & Knowledge

* Relationship experience at the Buyer/Planner level with in department stores, and generally strong relationship building skills.
* Strong communication and leadership skills
* Strong analytical skills and high level of expertise in managing assortments, margins, mark up, sell-thru's
* Knowledge of competitive landscape and brands
* Proficient in Retail Math, Excel, Microsoft Office


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