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GUCCI Senior Communications Specialist, South Asia & Pacific

Closing date
11 Mar 2024

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Job Details

If you are a Dream-maker, this is the place for you! Together, we'll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. The role is designed for those who feel inspired by our company philosophy and aim to embody its essence. A great opportunity to contribute to the brand growth in a challenging yet joyful environment.

  • Support regional team in PR including print, digital and social media
  • Liaise with local teams on PR plans, performance and results
  • Provide counsel to teams on general PR enquiries including pitches, samples, reports

PR performance reports and presentations
  • Consolidate reports including coverage, ad-hoc and weekly highlights
  • Tracking of DMR (print) performance and digital/social performance through clippings
  • Prepare as-requested PR presentations/decks

Samples Coordination
  • Lead and coordinate regional rotation between Singapore Malaysia Thailand
  • Receive and forward franchisee (Indonesia) samples
  • Manage and ensure timely return of GGAP (HQ) consignment samples

Franchisees including Indonesia, Philippines
  • Coordinate and verify all shoot requests
  • Liaise with DOS teams to provide samples support for franchisees
  • Track and monitor franchisee performances across print, digital and social

Local events and activations
  • Working with local teams on proposal, execution stages and on-site support if necessary

Regional events and press trips
  • Support regional team to achieve event objectives including PR, brand image and visibility
  • Lead and support all event logistics including hotel rooming, transport and with suppliers
  • Consolidation of event reports to track performance

VIP and KOL management
  • Support regional team in all VIP/KOL matters
  • Liaise with HQ contacts for various approvals including appearances, dressing and collaborations
  • Support and track all teams to cultivate and engage Gucci target relationships including VIPs and KOLs


Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine fashion and luxury while celebrating creativity, Italian craftsmanship, and innovation.

Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.


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