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Marketing Executive

Stine Goya
Copenhagen, Hovedstaden (DK)
Closing date
27 Mar 2024

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PR & Communications
Coordinator / Executive
Contract Type
Full Time

Job Details

STINE GOYA is currently recruiting a driven and dynamic Marketing Executive with international experience to join our growing global Marketing team, working across all PR and Social Media activities at our head office in Copenhagen.

The Marketing Executive will be integral in leading the development of our brand positioning and awareness, establishing lasting and robust global relations, and bringing the expression of the brand to life through compelling and impactful storytelling and marketing activities.

Reporting to the Global Marketing Director, the Marketing Executive will support the Marketing Manager in developing and delivering PR and Social Media strategies worldwide and coordinate tasks with our local PR agencies and PR Interns.

Responsibilities will include, but not be limited to:

  • Support with outreach and logistics for gifting programs and special projects
  • Stay abreast of current affairs, influencers, talents and press, updating all related databases and materials
  • Drive and manage VIP dressing targets, growing our global VIP lists
  • Event calendar updates and management
  • Attending press/KOL fittings and showroom appointments
  • Own and manage a busy press inbox and image bank, leading sample, image and interview requests
  • Plan and execute a strategic press mailer calendar
  • Attend external press and KOL appointments together with the Marketing Manager
  • Write and syndicate press releases, interviews, briefs, presentations, etc., with exceptional copywriting skills and a good understanding of the brand’s tone of voice
  • Support with the management and execution of all shoots, press events and CPHFW
  • Establish robust press relationships and build international connections across all target media
  • Proactively pitch editorial content on and offline to relevant outlets across consumer, trade, and national media
  • Organise and take responsibility for the showroom and sample cupboard with the support of PR Interns
  • Support the Marketing Manager in planning and executing impactful seasonal press days and events
  • Efficient and impactful flighting across all social media platforms, monitoring optimal timings and trends
  • Weekly and monthly reporting


The ideal candidate should possess:

  • Excellent English writing and verbal skills (fluent or mother-tongue)
  • A minimum of 2 years experience in a luxury or contemporary fashion brand
  • Proven expertise in fashion communication and PR
  • Experience in working with external agencies or multiple clients
  • An outgoing, cheerful demeanour, a can-do attitude and bounds of energy
  • Strong media relationships and network of worldwide press and influencers
  • Ability to work under pressure and tight deadlines
  • Exceptional organisational skills and the ability to manage multiple projects with a sound commercial understanding
  • Relevant bachelor’s degree or equivalent
  • Proficiency in Microsoft Word, Excel and Adobe Creative Suite programs (PhotoShop, InDesign, Illustrator, etc.) is a must


What you can expect from us:

Together with a competitive salary and benefits package, you will be working directly out of Stine Goya’s awe-inspiring universe of colour – our vibrant and fast-paced head office in Copenhagen. As we continue on an exhilarating and ambitious journey for the brand – driven by creativity, sustainability, diversity and inclusion – candidates for the role of Marketing Executive will be supported and encouraged by a creative, professional and fun-loving team, each and every one of whom contribute to our unique and inspirational culture. 


Application process:

Please send the following to marked “Marketing Executive” in the subject line:

  • CV
  • Portfolio
  • 1 x A4 page cover letter
  • About us

Stine Goya established Stine Goya A/S in 2006. We are a private and independent label representing four collections a year across RTW, accessories and footwear. The collections are developed at our in-house design studio. They are initially presented at the showroom located in Copenhagen alongside our Customer Service, Retail, Production, Graphic, PR & Marketing, Finance and, of course, Sales departments. We are uniquely positioned in the global fashion industry and work systematically with partners and agents to secure a more responsible future.

Stine Goya is dedicated to supporting a more ethical and inclusive industry. We believe that diversity in all forms makes the workplace richer. It opens up the possibility for everyone to express their talents, both individually and collectively. In the spirit of inclusivity, qualified applicants will be considered regardless of age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.



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