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Digital Performance Marketing Associate

Employer
Ralph Lauren
Location
London, United Kingdom
Closing date
25 May 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
We are seeking a talented Performance Marketing Associate to join the Performance Marketing EMEA team based in London and contribute to the growth of digital marketing channels across EMEA & LATAM. Performance Marketing sits within DTC organisation and is dual reported into Marketing, encompassing the brand equity, tone and activities as well as Ecommerce to work towards the business targets. This role focuses on supporting Paid Search, Shopping, YouTube, and Display campaigns, from strategy development to reporting. The ideal candidate is analytical, detail- oriented, and thrives in a dynamic environment.

Essential Duties & Responsibilities

* Support Digital Performance Marketing Manager in executing Paid Search & Shopping strategies.
* Collaborate with agencies to plan, execute, and optimize campaigns for regular and seasonal moments.
* Monitor KPIs, analyse campaign performance, and provide optimization suggestions.
* Critically assess weekly results, identify opportunities for optimization, and conduct test-and-learn activities.
* Coordinate with agencies for ad copy and creative alignment with trade and media teams.
* Bring innovative ideas, conduct test-and-learn initiatives, especially for Paid Search & Shopping.
* Support in managing and measuring drive-to-store initiatives.
* Assist in product feed development and optimization for all channels.
* Use data to provide actionable insights and sell strategy to stakeholders.
* Conduct competitor analysis and leverage third-party data to influence future strategy.
* Build strong relationships with internal teams, including BI, Analytics, Marketing, Trade, and Creative Studio.

Experience, Skills & Knowledge

* At least 3 strategic cycles experience in digital marketing, with expertise in Paid Search & Shopping.
* Agency background or client-site experience is preferred.
* Proven experience with Google Ads, essential knowledge of SA360.
* Familiarity with analytics platforms such as Google Analytics and Adobe.
* Proficient in Excel, PowerPoint, and Microsoft Office Suite.
* Strong analytical and reporting skills, ability to communicate insights effectively.
* Excellent organizational skills, ability to manage multiple projects and departments.
* Proactive mindset with ownership of projects from ideation to implementation.
* Positive attitude, goal-oriented, and able to thrive in a fast-paced environment.

Company

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