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Head of Performance Marketing

Employer
On
Location
Portland
Closing date
25 Mar 2024

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Function
Ecommerce
Level
Manager

Job Details

We are looking for an entrepreneurial and experienced Head of Performance Marketing to lead all things digital media for our largest and fastest-growing region. Together with the Head of Ecommerce AMERICAS, you will work alongside a team of high-performing digital marketing experts to unlock the next phase of growth for the AMERICAS region. You will be applying a regional lens to our ecommerce growth engine driving best in class digital experiences across brand build and commerce objectives.

Your Mission

- Power the AMERICAS Digital Marketing team on weekly sprints to hit targets, iterating on past successes and failures with quick turnarounds on adapted approach to reach growth ambitions

- Owner of largest regional media budget with budget and goal setting responsibilities across the US, Canada and Brazil

- Define acquisition channel mix and cross-channel investment levels with a close eye on volume and reach, ROAS, profitability, and user journey across channel touchpoints

- Identify most impactful paths to conversion for different audience groups and steer budget and acquisition team with prioritization around highest converting touch-points and highest LTV channel paths

- Paint a cohesive picture of how the various channels play together, with close audience and targeting management to stitch together insights across all acquisition channels

- Break-out of lower funnel efforts by looking for opportunities across the full-funnel to ensure sustainable customer growth and finally justifying investments into awareness efforts

- Ideate with the global functions across design, marketing, and product on new opportunities for creative testing, messaging, and on-site builds to support acquisition efforts

- Testing and introducing new growth channels into the channel mix tapping into new target audiences

Your Story

- +7 years of experience as a digital leader for a fast-paced ecommerce company or similar, ideally having gone through various growth stages

- In-depth channel knowledge in Google, Facebook, and Programmatic media with experience managing and justifying large media investments

- Experience with web analytics and visualization tools to draw meaningful and actionable insights

- You have proven experience running highly-effective digital marketing programs and strategies. You have stellar communication and collaboration skills, but love to also get your hands dirty and do heavy lifting yourself

- You have proven experience managing effective digital marketing programs across the purchase funnel. You have managed acquisition teams and fully know this engine.

Meet The Team

As you might expect from a running brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed - what else?

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

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