Skip to main content

Assistant Manager-Public Relations

Employer
Tiffany & Co.
Location
Shanghai, China
Closing date
24 May 2024

View more

Function
Marketing
Level
Manager
Hours
Full Time

Job Details

General Summary:

This position is to assist in PR & Talent strategy development, Press & talent outreach plan, and PR event initiatives. To establish strong press relations to keep No.1 Tiffany brand SOV among all competitors is one of the most important KPI.

Key Accountabilities:
  • Assist in PR Strategy development, Budget planning, and KPI evaluation.
  • Assist in PR strategy development.
  • Assist in developing annual PR calendar and communication key messages to in line with the brand objectives.
  • Manage the given budget, assist in clear KPIs set up by campaigns and post-campaign ROI evaluation.


    • Manage media relations and enhance brand understanding and positioning.
  • Build good relationship with important media to maximize brand exposure and press value in higher standard, in both tier 1 and tier 2, for both print and online media.
  • Lead PR agency brief and set clear PR objectives and KPIs by key campaign initiatives.
  • Oversee Editorial Calendar, responsible for daily shooting request, press kit requests and distribution, translation approval and press pitching management.
  • PR gifting program development and management. e.g. birthday greeting, holiday greeting, etc.
  • Propose PR seeding strategy and media head list.
  • Assist in developing media brand education program/new product launch one-on-one presentation roll out plan in both tier 1 and tier 2 cities, to cover key print and online titles.
  • Work with event team to support brand communication needs.


    • Talent strategy and implementation
  • Assist in Talents (celebrities, artists, KOLs) strategy development.
  • Manage talents contracts for events & campaigns, as well as ongoing dressings.
  • Proactive to find more suitable talents from different fields to keep elevating the brand in China.


    • Third party management and development:
  • A clear and precise agency brief, well manage agency delivery, KPI setting
  • Manage, coach and train supporting agency staff
  • Agency budget and cost management


  • Job Requirements:
    • University graduate with 6-8 years of solid experience in PR in international luxury brand or FMCG company.
    • Strong communication and interpersonal skills.
    • Strategic thinking and attention to details.
    • Work independently and proactively in reaching the goals.
    • Give innovative ideas and solutions, think outside of the box.
    • Hands on experience, able to connect & interact with various agencies & partners.
    • Able to meet deadline and work under pressure.
    • Coach and develop effective team committed achieving goals, gives timely feedback when necessary.
    • Fluent in verbal and written English and Chinese.

    Company

    Learn more about this company

    Visit this company’s hub to learn about their values, culture, and latest jobs.

    Visit employer hub

    Learn more about this company

    Visit this company’s hub to learn about their values, culture, and latest jobs.

    Visit employer hub

    Get job alerts

    Create a job alert and receive personalised job recommendations straight to your inbox.

    Create alert

    Similar jobs