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Loyalty Cobrand Marketing Coordinator

Employer
Bloomingdale's
Location
Deerfield Township, Ohio
Closing date
9 Apr 2024

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Job Details

About Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview The Loyalty & Credit Marketing Coordinator is responsible for the support and coordination of Bloomingdale's marketing campaigns tied to member lifecycle communications, loyalty offers, and cobranded marketing. This includes assisting in the management of loyalty campaigns and communicating with creative and design teams, leadership, and various internal and external partners on a daily basis.

Essential Functions
  • Draft creative briefs and project requirements for lifecycle marketing communications and offers with the goal to drive increased member and credit card acquisition, member engagement, sales, and retention.
  • Coordinate the development and implementation of marketing materials
  • Share creative with internal and external parties and work to gain alignment on strategy, messaging, and project execution.
  • Work cross-functionally with internal partners and external financial partner, including coordination and communication on marketing campaigns, plans and strategies.
  • Project management, including status tracking, notes and action item documentation, and deck/slide building
  • Ensure project accuracy and documentation; audit and proofread concepts, samples, and proofs; ensure adherence to schedule, production, and delivery timelines.
  • Keep detailed records of marketing materials and manage a shared drive for the team to easily access documents and results.
  • Process POs and invoices; maintain expense records of invoice and adherence to budget; complete PO closeouts.
  • Track and report on campaign performance. Draw insights from campaigns and recommend future campaign enhancements.
  • Utilize reporting tools and systems to access campaign reporting. Summarize using data visualization and track campaign performance trends.
  • Prepare summaries and recap decks with leadership and cross-functional partners.
  • Provide support to the Marketing Manager to effectively implement Loyalty offer and marketing campaign efforts.


Competencies
  • We encourage candidates with either a bachelor's degree or equivalent work experience in a related field to apply
  • Must have strong relationship building and cross-functional communication skills.
  • Ability to own independent projects and initiatives.
  • Excellent attention to detail along with ability to multitask required.
  • Thorough organizational skills and excellent verbal and written communication skills are required.
  • A strong background in Microsoft Office and Excel is a necessity.
  • Strong preference for prior digital, loyalty or credit marketing experience.
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
  • Effectively present information and respond to questions.
  • Efficient in Microsoft programs (Excel, PowerPoint, Word).
  • Ability to multi-task and take initiative with the ability to respond to common inquiries or issues from all levels, both internally and externally..

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