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GUCCI Public Relation Sr. Manager

Employer
Gucci
Location
Seoul
Closing date
24 May 2024

View more

Function
Marketing
Level
Senior Manager
Hours
Full Time

Job Details

Key Responsibilities Press Relations • Developing the annual/monthly editorial PR plan (print/digital) and managing the budget. • Creating opportunities and managing product placements to align with the product marketing calendar. • Reviewing and analyzing the coverage to report to worldwide counterparties. • Managing sample/gifting orders as well as the distribution plan. • Supporting showroom operations. Celebrity and Talent Endorsement • Handling ambassador management and supporting executions. • Conducting proactive dressing across various categories. • Creating the right opportunities for product placement. Corporate PR and Issue Management • Supporting crisis and CPR issues and assisting in issue management. • Developing the development of the CSR program. Budget Management • Assisting to set the Annual budget (FC1 / FC2) and well managing/tracking the spendings. • Managing the ledgers. Others • Team management. • Cross-functional collaborations. • Supervise agency. Key Requirements • 8-12 work experience in PR and marketing communications. • Luxury retail and high-end fashion industry experience is preferred. • Strong relationship with media/KOL/stylists/ Management within the industry is a plus. • Strong understanding of cultural trends worldwide and in Korea. • Curious to know what's going on in the industry. • Excellent in Korean. • Good command of written and spoken English. • Strong team player. • Proactive problem-solving with a can-do attitude. • Excellent planning, and organization skills with a drive to meet tight deadlines and budgets. Job Type Regular

Key Responsibilities

Press Relations
  • Developing the annual/monthly editorial PR plan (print/digital) and managing the budget.
  • Creating opportunities and managing product placements to align with the product marketing calendar.
  • Reviewing and analyzing the coverage to report to worldwide counterparties.
  • Managing sample/gifting orders as well as the distribution plan.
  • Supporting showroom operations.


Celebrity and Talent Endorsement
  • Handling ambassador management and supporting executions.
  • Conducting proactive dressing across various categories.
  • Creating the right opportunities for product placement.


Corporate PR and Issue Management
  • Supporting crisis and CPR issues and assisting in issue management.
  • Developing the development of the CSR program.


Budget Management
  • Assisting to set the Annual budget (FC1 / FC2) and well managing/tracking the spendings.
  • Managing the ledgers.


Others
  • Team management.
  • Cross-functional collaborations.
  • Supervise agency.


Key Requirements

  • 8-12 work experience in PR and marketing communications.
  • Luxury retail and high-end fashion industry experience is preferred.
  • Strong relationship with media/KOL/stylists/ Management within the industry is a plus.
  • Strong understanding of cultural trends worldwide and in Korea.
  • Curious to know what's going on in the industry.
  • Excellent in Korean.
  • Good command of written and spoken English.
  • Strong team player.
  • Proactive problem-solving with a can-do attitude.
  • Excellent planning, and organization skills with a drive to meet tight deadlines and budgets.


Job Type

Regular

Company

Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine fashion and luxury while celebrating creativity, Italian craftsmanship, and innovation.


Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.

 

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