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Brand Manager, East Coast

Ermenegildo Zegna Group
Toronto, Ontario, Canada
Closing date
27 Jun 2024

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Full Time

Job Details


Following the path traced by the founder Ermenegildo over 110 years ago, ZEGNA is now internationally recognized as a leading global luxury menswear brand. Established as a fabric maker in the mountains of Piedmont, ZEGNA is part of the Ermenegildo Zegna Group, which counts more than 6,000 employees. Managed by Gildo Zegna as Chairman and CEO, Ermenegildo Zegna Group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores. The Group also operates TOM FORD FASHION through a long-term license agreement with The Estée Lauder Companies Inc. to over 100 stores. As of 30th September 2023, ZEGNA has 403 stores of which 242 are directly operated. The brand remains committed to leveraging its rich heritage to build a better present and future.


As the Brand Manager for Zegna shops, you will be the market expert and Brand Ambassador responsible for ensuring the consistency of brand image, executing the business strategy, promoting our casual luxury brand, and achieving business objectives for your assigned locations. This role reports to the Country Director.

Expectations include being a dynamic and inspiring leader/coach, building and fostering an increased awareness of, passion for, and loyalty to the Zegna brand amongst the store teams.

The core responsibilities of this position include, but are not limited to, the following:


Business Development & Sales Management
  • Achieve Sales Goals:
    • Identify opportunities and maximize the business potential for assigned doors; define action plans to ensure achievement of sales goals, engage store teams on required contribution to targets:
    • Translate store KPI's into action plans for the team. Provide clear, challenging goals and hold the team accountable. Partner with sales associates to develop outreach strategies for existing and potential clients within their individual portfolios.
    • Be a Zegna brand and product expert. Promote the World of Zegna with all sales associates and personal shoppers. Schedule and organize regular training to increase product knowledge and styling capabilities.
    • Standardize best practices for selling and customer service; hold the team accountable for consistent execution.
    • Actively support the team on the sales floor to optimize productivity; actively coach the team to enhance individual performance.
    • Drive MTM business by identifying opportunities through sales associates and personal shoppers; partner with MTM Specialist to schedule seasonal trunk shows and provide support as needed.
  • Develop business and clienteling initiatives.
    • Monitor competitors' marketing and commercial activities in your market (both within and outside assigned doors).
    • Propose new ideas for business development.
    • Stay apprised of Harry Rosen programs/activities in your assigned stores and align as appropriate.
  • Planning & Budgeting
    • Provide regular feedback and insight to Merchandiser on missed opportunities, best sellers, sizing, visual opportunities, etc.
    • Provide input for budgeting of annual sales targets.
Customer Understanding & Engagement
  • Champion, deliver and monitor a customer centric culture.
    • Develop a personal connection with each store's top clients; develop customized strategies for growing the top spending customer segment (>$50K per year).
    • Leverage all local and global top client engagement opportunities to increase client spend and retention.
    • Partner with sales associates to leverage client insights to delight them and foster brand loyalty.
    • Develop "story telling" capabilities within the team to ensure the highest level of customer connection. Act as chief energy officer for the store teams in assigned doors to insure that Zegna is top of mind. Instill passion for the brand.
  • Team Development & Passion
    • People Management: Communicate information related to the Zegna brand and business goals. Nurture a positive and dynamic environment.
    • Talent Management & Team Spirit: Coach store teams to develop competencies and support their growth; ensure consistent and effective training program deployment.
    • HR Management: Identify talent within assigned doors and markets through networking and market scouting. Propose potential DSA/MTM candidates.
Brand Presentation
  • Merchandising:
    • Partner with Merchandiser providing effective feedback on products and collections.
    • Partner with Merchandiser to obtain visibility on new product receipts and transfers; ensure product reaches the selling floor on a timely basis.
    • Provide context to weekly selling reports including performance vs. competitors.
  • VM & Impact:
    • Partner with VM to identify and implement product placement strategies to maximize store sales.
    • Ensure the implementation of VM guidelines, in collaboration with VM, to ensure appropriate and impactful brand image.
    • Maintain selling floor and product presentation standards.
  • Minimum 3-5 years prior experience in leadership roles within retail stores, hospitality, or client service industries.
  • Excellent interpersonal and conflict resolution skills.
  • Able to successfully lead people and processes, inspiring change within a dynamic environment.
  • Strong analytical skills
  • Superior attention to detail with excellent organizational skillset
  • Excellent verbal and written communication skills.
  • Strong supervisory and leadership skills.
  • Team Player.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Ability to analyze information, identify business priorities, and problem solve.
  • Travel required (80%) -- Must proactively schedule monthly calendar to insure effective coverage and support of focus stores.
  • Compensation is based on years of relevant experience: $120,000-$125,000 (CAD)


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