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Boutique Marketing Manager, Creed

International Cosmetics & Perfumes, Inc.
New York City, New York (US)
$90,000 - $95,000
Closing date
20 Apr 2024

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Contract Type
Full Time

Job Details

TITLE: Manager, Boutique Marketing, Creed

REPORTS TO: Sr. Brand Marketing Manager, Creed

LOCATED: New York, NY (hybrid)

FLSA: Exempt


JOB OVERVIEW: This position is responsible for planning and managing all national marketing efforts for Creed Boutiques, as well as local partnerships and in-store events.  The right candidate is self-motivated with outstanding organization skills for project management, excellent communication skills for client/vendor relations, and strong problem-solving capabilities. Previous hands-on experience in the service industry, helping develop and cultivate brand marketing programs, partnerships and managing events.  This role will also promote and maintain the intrinsic company culture that fosters the firm’s core values.



Build and implement Creed Boutique marketing, event and partnership opportunities with unique and innovative program offerings

Create a smart and actionable Boutique marketing strategy to acquire new customers, drive traffic to owned-stores, and keep Creed top of mind in the local markets

Develop ideas and strategies into actionable events and partnerships, sourcing materials, communicating and planning with the stores and relevant NYO departments

Working closely with the Events and Product Marketing team leads, create a menu of tailored, customer-facing services and assist Boutique Team with planning and execution

Develop necessary collateral to support Boutique Marketing initiatives

Manage ongoing needs of Boutique staff for event, service and partnership programs

Establish relationships with NYC and regional vendor partners, structuring relationships in order to grow awareness, drive revenue, and maximize effectiveness of key campaigns

Help manage Boutique Marketing budgets and vendor execution in order to ensure all costs are within budget and execution is within timing and scope

Collaborate with Sales Promotions, Sales Admin, Operations and Boutique Team to flawlessly execute programs

Collaborate with Creative team members on creation and execution of project designs

Collaborate with Digital to ensure that Boutique and Ecommerce Marketing programs are coordinated with an omni-channel approach

Conduct in-store program tests for each new concept and work on-site at key events

Create Program Directives for Boutique Team to follow and implement

Conduct competitive research and share with team quarterly

Create metrics for all programs and report to Leadership team on successes/opportunities

Apply industry research and best practices to foster innovation in Boutique Marketing & Events area



3-5 years Marketing/PR/Event management experience required; luxury sector experience a must; beauty industry-related experience strongly preferred

Knowledge of the US/Canadian/Mexico Beauty market

Strong understanding of brick-and-mortar store channel, including strong store and vendor relationships

Excellent project management skills, including the ability to successfully organize, prioritize and manage multiple projects simultaneously

Possesses an entrepreneurial spirit and innovative thinker and approach to business

Excellent analytical, critical thinking, and strategic skills

Exceptional written, oral and presentation skills

Strong retailer, vendor relationships, and negotiating acumen

Excels in collaborative work and thinking

Strong leadership qualities and ability to manage/motivate direct reports and cross-functional teams

Skilled at successfully organizing, prioritizing and managing multiple projects 

Ability to work in a fast-paced environment while being adaptable to change

Comfortable working with a small team and willing to take on new challenges/opportunities as they arise



Compensation includes competitive salary ($90K - $100K), subsidized health benefits, generous PTO schedule and 401K plan.

ICP is an Equal Opportunity Employer. All applicants are considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.




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