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Manager, Field Communications - Banana Republic

Banana Republic
San Francisco, California, United States
Closing date
18 Apr 2024

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PR & Communications

Job Details

About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.

About the Role

In this role, you will build and develop innovative internal and external content strategies to support the company's long-range plan. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications for the brand and retail partners. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company's priorities, values, and market position.

What You'll Do

  • Partner with the business, comms, storeetail and PR teams to build a narrative that communicates our company's business objectives, culture, and values to our employees, prospective employees, shareholders, and customers.
  • Design, edit, and produce the distribution of internal and external communication materials, internal memos, including program communications, presentations/strategies, FAQs and fact sheets, press materials, speeches, brand messages, talking points, articles, and social content. (LinkedIn, Gap Inc Comms, etc.)
  • Support PR team and Gap Inc. Internal Communications partners with overall collaboration as it relates to brand updates, seasonal product news, Town Halls, earnings, reporting and cross-sharing of information.
  • Provide guidance and support to executive management for internal and external meetings, presentations, panels and events.
  • Manage and execute company Town Halls, leadership summits, internal and global summits, etc.
  • Responsible for quality of services and advice in meeting business partner needs.
  • Execute internal and external communications editorial calendars to ensure consistency, and amplification of key messages and products annually and seasonally.
  • Provide council on vetting opportunities, support brand and Gap Inc on crisis communications efforts.
  • Assist with brand standards, guidelines and procedures for company playbooks across style, content, events and more.
  • Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners, PR, Social, Advertising and Marketing teams and Gap Inc. counter parts.
  • Support PR outreach (national, regional and Canada), media and customer events as it relates to apparel and home products, store launches, events and brand sponsorships/partnerships/collaborations in partnership with external team and agency partners.
  • Pitch in partnership with agency support, local press stories and product focused local editorial, exploring Influencer integrations where possible, and helping supplement brand storytelling.
  • Work cross-functionally with merchandising and channel leads to develop seasonal and annual communication frameworks aligned to regional brand and commercial objectives.
  • Establish strong relationships and collaboration with relevant stakeholders throughout the organization (Design, Merchandising, Visuals, Creative, Media, Social) to inform on-going and always-on planning and business/brand alignment throughout the season.
  • Function as a thought leader that generates strategic ideas for amplification and activations across all existing and first to market platforms.
  • Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners.
  • Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work.
  • Reporting to Director of Internal Communications Director on efforts as part of the broader PR and Communications team.

Who You Are

  • Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work
  • Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action
  • Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners
  • Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work
  • Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
  • Based in San Francisco

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. 

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