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Manager, eCommerce

Seoul, South Korea
Closing date
25 May 2024

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Job Details

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Job Title: Manager, E-Commerce Korea

Reporting to: Head of eCommerce Korea (Senior Manager)

Primary Purpose: The purpose of this role is to manage and operate eCommerce platforms to meet overall business goals and direction. Main key drive is to plan eCommerce strategies by analyzing holistic performance marketing KPIs including traffic, conversion and landing strategy. This role is an owner of Coach D2C websites and be an executor of assets and visual selection in line with product strategy and VM guides, continuously seek for developed IT enhancement with tech-friendly manner to make the websites destination of Coach's digital journey.

The successful individual will leverage their proficiency in eCommerce

  • Regularly manage Coach Korea's eCommerce platforms operation daily basis.
  • Analyze eKPIs deeply and develop media strategy for great level of traffic and higher conversion to core target group.
  • Review online assets, visual sources and deploy and place them at the website to make it better looking in line with global visual guidance.
  • Focus on new customer acquisition especially for Gen Z and young generations.
  • Actively communicate with brand marketing team to set up upcoming activities on online environment and discuss landing strategy with structured logic.
  • Lead successful communication with external parties, including business partners and vendors.
  • Take key role of IT enhancement and new technical development project of Coach owned website and online venue in line with APAC IT
  • Cooperate customer care center to handle eCustomer claims and requests based on consistence guidelines.
  • Keep eyes on stable inventory level of eStock zone and proactively communicate with stock allocation team and logistics team.
  • Cooperate and coordinate with internal and external stake holders for stable operation of eCommerce business.

Education, Experience, and Qualifications

  • At least +5 years in eCommerce field is required and digital marketing, commercial platform experience preferred.
  • +8 years of total retail industry experience is necessary.
  • Understanding of holistic eKPIs evaluation and analysis.
  • Experience of analysis GA data on hand and pre & post promotion evaluation.
  • Strong communication skills with internal stake holders including marketing, product team, IT team and accounting team and external parties including business partners and agencies.
  • Understanding of brand building by online commercial channels is required.
  • Good understanding of web technologies in eCommerce environment
  • Concrete knowledge in eCommerce operation system, interface, related regulation and laws, etc
  • Open to speak out its opinion without hesitating and in front of people
  • Excellent communication in both English and Korean

Other Characteristics / Competencies

  • Strong data driven analysis skillset
  • Detailed in execution / operation in organized way
  • Acceptance of incompletion, consistent learner
  • Trend and fashion lover
  • Completes detailed assignments with high level of complexity.
  • People manage experience
  • Experience in working with international brands in Korean market
  • Proactively prevents problems from occurring
  • Open to talk about its strength and weakness
  • Champion's mindset and winning spirit
  • Highly motivated, action-oriented, self-starter
  • Must be a team player who thrives on deadline-driven tasks.

Our Competencies for All Employees
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at


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