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GUCCI Global Social Media Specialist

Closing date
8 Apr 2024

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Job Details

If you are a Dream-maker, this is the place for you! Together, we'll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. The role is designed for those who feel inspired by our company philosophy and aim to embody its essence. A great opportunity to contribute to the brand growth in a challenging yet joyful environment. We are seeking a dynamic and experienced Social Media Specialist to join our team. The ideal candidate will be responsible for coordinating regional social media teams, managing social media planning, and scheduling, and ensuring alignment with key stakeholders to execute social media strategies effectively.

Key Responsibilities:

- Develop and execute social media strategies across global platforms, including Instagram, X, Facebook, Threads, TikTok, YouTube, Snapchat, and Pinterest, working in tandem with the team.

- Oversee the creation and management of the editorial calendar for all platforms where the brand is active.

- Collaborate with key internal and external partners to coordinate social media launches.

- Lead the coordination of social media activities with teams in Asian markets to ensure a cohesive social strategy, content planning, and local platform engagements.

- Manage the social media team's invoicing and budget, ensuring compliance with financial protocols.

- Oversee the creation of contracts with various vendors, in collaboration with Legal and Indirect Procurement departments.

- Supervise a social listening and crisis management agency, translating sentiment analysis into practical strategies and plans.

- Engage in cross-departmental collaboration to ensure that social media initiatives are in line with overall marketing and business goals.

- Actively explore and assess new social media platforms, tools, and vendors, and provide insights for improved effectiveness and efficiency.

- Stay abreast of industry trends and new platforms to keep the brand's social media presence innovative.

Key Qualifications:

  • Bachelor's degree in marketing, Communications, or related field.
  • 2+ years' experience in social media management, preferably in the fashion or luxury industry.
  • Strong understanding of Asian markets, social media platforms and trends.
  • Excellent communication and collaboration skills.
  • Ability to multitask and prioritize in a fast-paced environment.
  • Proficiency in social media scheduling tools and analytics platforms.
  • Knowledge of legal and taxation processes related to social media contracts is a plus.
  • If you are passionate about social media, have a keen eye for detail, and thrive in a collaborative environment, we would love to hear from you. Apply now to join our innovative team and contribute to our global social media presence.

Gucci is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.


Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine fashion and luxury while celebrating creativity, Italian craftsmanship, and innovation.

Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.


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