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Director of Editorial & Copy

Banana Republic
New York, New York, United States
Closing date
6 Apr 2024

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Job Details

About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what's next.

About the Role

Banana Republic is looking for a Director of Editorial & Copy to help shape the tone of voice in all aspects of consumer facing communications, overseeing both Banana Republic and Banana Republic Factory. The ideal candidate has eight or more years of advertising, design agency, editorial, and/or in-house experience writing headlines & copy for marketing materials, events, promotions, emails, social media and digital. Additionally, this candidate must have experience in managing other writers and partnering with Art Directors and Marketing leadership to help create and maintain a consistent brand voice. The right candidate will also have a robust understanding of social media storytelling and can readily translate top level brand narratives into engaging strategies for content creation. Equally creative and strategic, this role requires a candidate who is a writer at heart, matched with the experience to translate big ideas into compelling, dynamic, and inspiring copy expressions.

What You'll Do

  • Direct written content for the full range of marketing events, circular, promo, social media and online initiatives. Manage the collective writing team between Banana Republic Marketing and Online. Write or direct a range of projects including seasonal themes, original ideas for events, and direct retail and online language.
  • Manage editorial element of projects throughout entire production cycle; attend all kick-offs and creative reviews, create copy direction, and collaborate with Marketing, Merchant, and Product Design teams to ensure timely and appropriate creative.
  • Collaborate with external agency partners to share copy and to ensure consistency of brand voice and editorial elements. Establish and maintain consistent brand voice and style for the brand, top to bottom.
  • Continually manage brand voice execution, copy quality, and activities of direct reports.
  • Work independently, with a copy team, with external partners, and with designers and art directors to create ideas, provide inspiration, and craft copy.
  • Self-edit and proofread copy decks prior to delivery. Update copy decks as needed. Ensure accuracy of product information and price points. Proofread comps, mechanicals, and printer's proofs.
  • Prioritize, manage workload, and that of direct reports. Work independently to anticipate problems before they arise; find solutions, follow-up on own initiative. Protect business by ensuring copy has stylistic, strategic, and legal approvals.
  • Partner with marketing leads to help drive the conversation and storytelling for the brand's social media accounts, especially Instagram, drawing from a background that understands how to drive content creation and align it to the brand's initiatives, launches, and core storytelling verticals.
  • Continually ascertain workflow efficiency and accurate completion of jobs according to preset timelines (including designer timelines, production deadlines, translation deadlines, and revisions due to changes in strategy or messaging).
  • Create a development plan for direct reports and actively engage in the inspiration, training, and professional growth of the team.

Who You Are

  • Superb command of English language and grammar.
  • Ability to develop, adapt, and implement writing to match the Banana Republic voice.
  • Proven ability writing and editing marketing vehicles for a retail brand
  • Comfortable working on multiple projects in a fast-paced, timeline driven, retail environment.
  • Experience managing others
  • Excellent editing and proofreading skills.
  • Articulate thinker with a sense of humor and an ability to take creative direction, react quickly, and interact productively during brainstorming sessions and kick-off meetings.
  • Pop-cultural awareness and experience in social media and how consumers receive information.
  • First-rate organizational skills.
  • Detail-oriented.
  • Proficient in Mac platforms and Microsoft Word.
  • Eight or more years of advertising, design agency, publishing, and/or in-house copywriting experience, preferably with retail advertising examples in portfolio. (No technical writers or journalists please.)
  • B.A. in English, creative writing, advertising portfolio school, or related field.

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. 

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