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Brand Merchandising Lead, Polo Men's

Ralph Lauren
New York, New York, United States
Closing date
9 May 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Brand Merchandising Lead will be directly responsible for driving Brand Merchandising Strategy and execution for Men's Polo. in partnership with design, product development, marketing and regional buying partners, and influence set strategies with other cross functional partners.

Essential Duties & Responsibilities

• Lead brand and product strategy - from concept phase with design through execution at store level, including long range strategy setting, seasonal strategy, and line-planning.
• Support DTC Assortment process and Wholesale go-to-Market activity.
• Drive to Long Range Plan Targets- global sales growth across all categories.
• Responsible for strategic and line-plan coordination to create comprehensive approach to growing Men's business across all distribution tiers.
• Partner with Senior Brand Creative Director & Design team to ensure design vision is captured while meeting and exceeding revenue and profit goals.
• Understand the target customer archetypes, informed by a deep knowledge of the consumer and competitive landscape and in support of the brand priorities.
• Identify growth opportunities in product offer; validated by analytics, commercial hindsight learnings and global market research.
• Accountable for financial performance by monitoring sales, identifying losses, competitive analysis regarding pricing, profit, marketing, etc.
• In partnership with product management team, monitor divisional adherence to deadlines to ensure timely deliveries.
• Oversee seasonal brand merchandising strategies and assortment presentations to commercial and cross functional partners.
• Create clear product briefs for all new developments; clearly articulating target customer, competitive benchmarks and product attributes including target price and AUC.
• Partner with regional buying teams to ensure vision and message of the concept is reflected at the retail level.
• In conjunction with regional buying & retail teams, provide framework & implementation of product training.
• Maintain knowledge of industry/market trends through business, competitive analysis and a synthesis of commercial feedback and input.
• Strengthen the talent of the company by leading peers, promoting successful partnerships, and managing effective and diverse teams.

Experience, Skills & Knowledge
Proven expertise and experience with men's luxury at comparable brands.
• Superior product savvy and commercial acumen - in equal parts
• Ability to quickly identify market value drivers; prioritize and act on opportunities to position the business for growth.
• Successful track record of consistently delivering profitable growth.
• A career demonstrating solid leadership skills and cross-functional influencing skills; a proven ability to develop and implement new strategies in competitive business situations.
• Ability to successfully motivate, negotiate and influence effectively across departments & divisions strong understanding of the product life cycle & business calendars.
• Strong communication and interpersonal skills.
• High emotional intelligence and relationship building skills.
• Highly collaborative with cross functional partners - design, product development, regional buying, marketing etc
• Exceptional people management and leadership skills.
• Comprehensive understanding of Retail Math - business terminology, key retail metrics and calculations
• Proficiency in Microsoft Excel/Word/PowerPoint. #LI-CE1


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