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Director, CRM, Marketing

Old Navy
San Francisco, California, United States
Closing date
17 May 2024

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Job Details

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

The Director of CRM plays an essential role in developing and supporting Old Navy's CRM strategies. This data driven, customer focused individual will be part of the CRM team whose objective is to understand customer behaviors that drive long term value, loyalty and engagement. This Director will be instrumental in identifying opportunities for optimization, personalization, and demand generation across the Mar-Tech stack.

What You'll Do

  • Drive personalization across all owned digital channels (Site, Email, Push, SMS)
  • Identify opportunities to unlock incremental demand generation w/ in Mar-Tech stack: CDP, CMS, Vendor Platforms [Email, App, SMS]
  • Develop brand roadmap for technology implementation & capability deployment as it pertains to CRM + Personalization
  • Combine customer data and analytics, consumer insights and market research to understand areas of opportunity
  • Develop learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities
  • Recommend segmentation, targeting, and personalization tactics to improve response & conversion and maximize marketing ROI
  • Oversee budget managementacross all channels referenced above
  • Develop analysis, reports and hind sights to share with key stakeholders

Who You Are

  • Strong quantitative background, with the ability to analyze large amounts of data and solve complex problems
  • Deep understand of marketing technology and capabilities
  • Experience collaborating with cross-functional teams
  • Comfort navigating large company environment
  • Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set
  • 5-7 years of experience in a CRM or marketing role, preferably in a retail environment
  • Strong data analysis and Excel skills

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


Old Navy is a global apparel and accessories brand that believes in the democracy of style, making high quality, must-have fashion essentials for the whole family, while delivering incredible value, and fun, unique store experiences. Old Navy opened its first store in 1994 in the United States and since has expanded its international presence with Company-operated stores in Canada, China, and Mexico, as well as franchise stores in seven countries. Customers can purchase Old Navy products globally in Company-operated and franchise stores and online.

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