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Communication Manager

Employer
Tiffany & Co.
Location
Japan, Japan
Closing date
24 May 2024

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Function
Marketing
Level
Manager
Hours
Full Time

Job Details

General Purpose:
  • Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned
  • Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
  • Pursue Market/Client Understanding and fully utilize data for everything we do

  • Key Accountabilities:

    Client-centric Marketing Strategy & Plan
    • Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
    • Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan's business and its various aspects (competition, target clients, products, communication, etc.)
    • Translate consumer and data insights into brand action plans that can generate a positive impact on business results
    • Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
    • Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
    • Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners

    Media Planning, Execution & Effectiveness Evaluation
    • Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
    • Lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities
    • Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
    • Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs - Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
    • Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
    • Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
    • Work closely with media and agencies to maximize opportunities and results.
    • Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand's activation planning and drive innovation and performance.
    • Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
    • Create, manage, and grow partnerships with external media, tech, and media analytics partners
    • Implement "test & learn" programs for digital channels including testing roadmap, test set-up, and results interpretation
    • Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships

    Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management
    • Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
    • Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany's global standards
    • Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.

    Team Capacity Development/Support
    • Exercise positive leadership, while being a highly motivated hands-on player at the same time
    • Infuse client-centric marketing focus into the team and across the company
    • Develop junior talent within the team through day-to-day coaching
    • Provide support to other team members when in need

    Cross-functional Synergy Leadership
    • Act as leader for cross-functional initiatives representing Brand Marketing team
    • Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
    • Voluntarily facilitate internal work streams in partnership with other departments and teams
    • Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores


    ※ご応募は、直接メールでも可能です。応募先メールアドレス:saiyo.japan@tiffany.com

    メールの件名は、「採用情報HP係」でお願いいたします。

    以上

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