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E-Commerce & Digital Director

Cou Cou Intimates
London, New York or LA
Dependent on level & experience
Closing date
3 May 2024

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Senior Manager
Contract Type
Full Time

Job Details


We are seeking a visionary E-Commerce & Digital Director to join our team and drive the next phase of our direct-to-consumer (DTC) expansion. Passionate about all things digital, you will be responsible for overseeing end-to-end commercial performance of the Cou Cou Intimates DTC channel. You will have direct ownership over the e-commerce, digital marketing & end-to-end customer experience along with leading the digital expansion strategy. This role is ideal for a dynamic individual passionate about leveraging digital strategies to enhance brand presence, drive sales, and elevate our customer experience.

As the E-Commerce & Digital Growth Director at Cou Cou Intimates, you will be at the forefront of shaping our online presence and driving revenue growth through strategic e-commerce management and performance marketing initiative.. This role offers a unique opportunity to take ownership of our DTC channel, optimize user experience, and spearhead innovative strategies to attract and retain customers.

We are open to hearing from a range of experienced candidates.



  • Drive and optimize Cou Cou's DTC channel, taking ownership of all aspects from planning to performance analysis.
  • Develop and execute effective growth and digital marketing strategies to drive traffic and sales.
  • Oversee day-to-day site maintenance and ensure optimal user experience.
  • Own the Shopify platform, ensuring clear brand messaging, strategic e-commerce buying, and seamless product launches.
  • Own the DTC P&L, ensuring a profitable bottom line is reached alongside durable growth, meeting ambitious new user acquisition and customer retention targets with healthy ROI
  • Identify and pursue opportunities for business growth, including new markets and features.
  • Provide data-driven insights to inform business-wide decisions and strategies.
  • Oversee e-commerce buying and planning processes – working with Planning & Operations Manager to ensure we are driving sales through strategic buying, inventory planning & product assortment optimization. 
  • Implement best practices for online customer service and support, setting and maintaining high standards for customer satisfaction.
  • Lead online product launches and visual merchandising efforts online.
  • Conduct regular analysis of key data points to identify areas for improvement and new opportunities.
  • Collaborate with cross-functional teams, including Operations and Merchandising, to align on objectives and drive results.
  • Implement retention strategies for loyal customers.
  • Forecast, own & deliver against annual online sales target
  • Ensure accurate and centralised data management.
  • Stay ahead of industry trends and technological advances.


  • Build Cou Cou's presence across all relevant digital channels, including .com, relevant social channels and online marketplaces
  • Develop and execute growth and performance marketing strategies to drive targeted traffic and increase conversions.
  • Lead digital marketing initiatives across various channels, including SEO, SEM, social media, email, and affiliate marketing.
  • Lead strategic planning and execution of digital growth marketing  initiatives, including product launches, merchandising, and promotional campaigns.
  • Utilize data-driven insights to optimize marketing campaigns, improve ROI, and maximize customer acquisition and retention.
  • Coordinate with brand marketing teams to ensure alignment of messaging and promotional efforts.
  • Monitor and analyze key performance metrics related to traffic, engagement, and conversion rates, adjusting strategies as needed.
  • Stay abreast of industry trends and emerging technologies in digital marketing, AI & more, leveraging innovations to enhance campaign effectiveness.


  • DTC sales performance
  • Website performance and user experience
  • Traffic metrics
  • Growth marketing performance (e.g., ROAS, email marketing ROI)
  • Customer satisfaction and retention rates
  • Conversion rate optimization
  • Contribution to wider business decisions and strategy
  • Data analysis and insights provided
  • Project management efficiency


  • Hands-on experience in owning and optimizing a DTC channel, with a proven track record of driving sales and growth – and love doing it.
  • Passion for DTC/E-Commerce & fights for the customer
  • Experience in high-growth DTC environments for global-scale brand 
  • Proficient in Shopify/Shopify Plus, Google Analytics and other analytics platforms
  • Experience with CRM & CMS platforms
  • Deep understanding of e-commerce principles, online merchandising, and UX/UI best practices.
  • Proficiency in performance marketing across digital channels, with a focus on data-driven decision-making.
  • Familiarity with international, specifically U.S. markets/customer.
  • Strong analytical skills, with the ability to translate insights into actionable strategies.
  • Knows how to push for growth without sacrificing brand.
  • Strong project management skills, with ability to oversee multiple projects and campaigns.
  • Works well cross-functionally and collaborating effectively across departments (and experience managing cross-functional teams).
  • Highly organized with attention to detail. Ability to prioritize tasks and manage own time is imperative
  • Ability and move seamlessly between strategic forward-thinking and tactical implementation
  • Entrepreneurial mindset with a passion for innovation and staying ahead of industry trends.
  • Excellent communication skills, with the ability to articulate ideas and influence stakeholders.
  • Prior experience in building brands and driving tangible sales in the e-commerce space.
  • Strong leadership & communication skills – you have the awareness necessary to work cross-functionally & lead teams effectively, to drive results through collaboration, earning the trust and admiration of your peers. 
  • Makes educated decisions utilizing data to pinpoint root causes, underlying issues and devising innovative solutions with significant impact. Your proficiency in developing and utilizing KPIs enables you to craft growth strategies grounded in data insights. 
  • Autonomy and minimal direction fuel your passion & productivity, as you confidently contribute your perspectives to discussions – effortlessly transitioning between strategic foresight and practical execution.
  • Passion for crafting strategies and solutions for even the most intricate challenges.


At Cou Cou Intimates, we are committed to fostering a culture of creativity, collaboration, and continuous growth. As an integral member of our team, you will have the opportunity to make a significant impact and shape the future of our brand. Join us in redefining the intimatse industry and empowering women to feel confident & comfortable. Everyday. 


If you are a visionary leader with a passion for e-commerce and growth marketing, please apply via with subject: APPLICATION // E-COMMERCE & DIGITAL 


Elevated intimates for your everyday. Consciously made with 100% GOTS Organic Cotton.

Company info
Grove Studios
Adie Road
United Kingdom

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