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Manager, Commercial Performance, DTC Clienteling

Ralph Lauren
London, United Kingdom
Closing date
2 May 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Reporting to the Senior Manager Clienteling, the Commercial Manager is responsible for building the new Clienteling commercial strategy from conception. They will support the acceleration of the existing Clienteling strategy enabling the development of business transformative and innovative outreach campaigns to support retail client engagement, drive prospect conversion, client retention and growth. Success in this role will require the ability to operate at a strategic level, while maintaining a strong bias for operational excellence. The Commercial Manager will have experience developing and delivering successful outreach campaigns, have a proven technical skillset and understanding of customer segmentation and modelling and content creation.

Essential Duties & Responsibilities
In partnership with the Clienteling, CIX and CRM team design the new Clienteling outreach strategy for RLS doors across email and private messaging. Develop creative and customer centric campaign and content across all brands that unlock client engagement with Sale Associates, driving Clienteling sales Development of overall client journey integrating personalised content and targeting fuelled by AI models Work with the retail marketing and planning team to ensure the outreach calendar is aligned and integrated with marketing event calendar and business revenue targets Lead RL brand specific client strategies and communicate performance across all Business Units to wider team & key stakeholders Manage the content calendar - ensuring it's focused on brand initiatives, latest trends and aligned to DTC trading moments to deliver Clienteling sales Partner with other marketing departments on growth initiatives such as data capture and CRM alignment. Stay abreast of Database health tracking opportunities to further engage with the contactable base. In partnership with the Elite team support with specific engagement content to support Elite value and growth Work in partnership with the omnichannel senior associate to ensure outreach strategy is implemented through the Clienteling app via SendGrid Lead with innovation at the centre of everything we do, thinking outside the box and constantly pushing boundaries Take part in discovery of new technology, consulting on requirements to activate your strategy Explore new ways for SA to connect with clients for example platform communication eg: social

Experience, Skills & Knowledge
Experience in delivering Clienteling or CRM strategies, ideally within a luxury environment Problem solving and always want to push boundaries. Ability to work in a fast-paced environment and adapt to rapid change, working well under pressure. Excellent project management and communication skills including the ability to influence stakeholder Analytically minded and Data and insight driven Ability to work collaboratively across multiple stakeholders and within a team as well as autonomously


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