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Manager, Client Experience & Development, DTC Clienteling

Ralph Lauren
London, United Kingdom
Closing date
25 May 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
An exciting new role within the EU DTC Clienteling team where you will be responsible for creating and executing the Client Engagement strategy for Europe. The candidate will develop from end to end both, bespoke and brand moment experiences with the objective to drive client retention, re-activation and acquisition, to accelerate growth of our top tier VIC's

Essential Duties & Responsibilities
Work in partnership with the Senior Clienteling Manager to build out the Elite development strategy to accelerate trade ups, acquire new HNW clients and retain existing, whilst having Performance front of mind Partner with key stakeholders to execute the Client Experience strategy to deliver seamless client experiences Design and deliver our "Money Can't Buy" experience program to retain and nurture our top tier VICs, including Ralph Lauren Lifestyle moments, Runways Shows, Collection Previews, etc. In partnership with the Senior Clienteling Manager and Regional Retail leaders, project manage all Client Engagement roadmaps, requirements, and key objectives Manage all client activations for Stores with Regional and cross functional teams Partner with the Retail Marketing team to plan and execute in-store and out of store local experiences with the goal to retain top clients and increase loyalty with the Brand Partner with key stakeholders to design an enticing development strategy to drive HNW acquisition Support regional clienteling managers to execute adhoc bespoke Elite 'surprise and delight' moments' Support the Senior Clienteling Manager in building and communicating the events and activations calendar for the region Manage the corporate gifting strategy for Holiday, key seasonal and brand moments, ensure timely delivery of gifts, guidelines, and training tools & budget accordingly

Experience, Skills & Knowledge
Strong Clienteling and Luxury Retail experience preferably in a Client Engagement managerial role Analytical approach to data and confident challenging and delivering KPI's Project management/ luxury events experience Well organized with a structured approach A creative thinker who is proactive in bringing new ideas to the table Detail-oriented with the ability to work well under pressure in a fast-paced environment meeting tight deadlines Excellent communication skills, both verbal and written Advanced Excel and PowerPoint knowledge


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