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Sr. Manager, Retention Marketing

Stuart Weitzman
New York, New York, United States
Closing date
27 Jun 2024

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Senior Manager

Job Details

Stuart Weitzman shoes are designed for high fashion and high function. Known for over 35 years for it's artisanal Spanish craftsmanship and precisely-engineered fit, the luxury footwear brand inspires women around the world to shine with confidence with every step.

Stuart Weitzman is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title : Senior Manager, Retention Marketing

Position Overview:

The Senior Manager of Retention Marketing will lead the strategy & planning for the email & mobile channel with a focus on customer engagement, retention & reactivation.

Essential Duties and Responsibilities:
  • Develop daily email & SMS planning calendars that support brand and business objectives - to support both online & omni-channel sales.
  • Define the strategy, implementation, and ongoing evolution of all lifecycle and trigger programming, including but not limited to: email & SMS acquisition initiatives, onboarding journeys, nurture, and win-back programs.
  • Partner closely with cross functional teams to ensure email & SMS marketing calendar is aligned with the 360-marketing calendar, clienteling activities, product deliveries & site experience.
  • Strategize on customer segmentation & journeys for ongoing program and testing opportunities; work with COE counterparts to ensure customer lists meet strategic objectives.
  • Submit timely briefs that clearly communicate needs and leverage learnings past performance.
  • Analyze and report on campaign performance weekly, monthly, and annually; make recommendations to continuously improve our email templates, personalization, and advance features.
  • Collaborate with COE on a test & learn agenda for email & SMS.
  • Monitor list health & develop prospecting plans to drive list growth.
  • Own vendor partnerships with SMS & Trigger email vendor; identify opportunities for growth and improvement.
  • Work closely with internal and agency partners to optimize performance and improve strategy.
  • Drive program innovation through continuous assessment of the competitive landscape (within the retail industry and beyond), market research, and member engagement.
  • Budget management & invoicing for any CRM/Email related vendors.

  • 7+ years in email marketing or ecommerce
  • Bachelor's degree preferred
  • Strong proficiency with Microsoft office applications, including intermediate capabilities with Excel.
  • Prior experience working in Salesforce Marketing Cloud or a similar ESP
  • Experience with HTML and content management systems
  • Working knowledge of Google Analytics a plus.

  • Flexible and adaptive to changing priorities; Exceptional organizational and analytical skills, and proven ability to drive complex projects with minimal oversight.
  • Demonstrate strong logical analysis and problem-solving skills. Highly analytical, metric driven, logical, creative, and curious by nature.
  • Team-oriented with ability to collaborate with team members and partners across functions and levels.
  • Outstanding attention to detail and accuracy required, a thirst for learning and success.
  • Excellent written, verbal, and interpersonal communication skills, with the ability to communicate complex or technical content in a convincing way to non-technical audiences.

Our Competencies for All Employees
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or

Visit Stuart Weitzman at

Work Setup

BASE PAY RANGE $95,000.00 TO $120,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit


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