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Retail Marketing Manager

Ralph Lauren
London, United Kingdom
Closing date
20 Jun 2024

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Retail Marketing Manager is responsible for building actionable programs to drive retail marketing performance whilst protecting & growing brand value across 60+ Stores in 10+ European Markets. This role requires an experienced marketer that can grow RL brand equity for commercial success. The ideal candidate will excel in growing partnerships through strategic planning, be a persuasive communicator & a confident & nurturing team leader. The scope covers Ralph Lauren brands and product categories across menswear, womenswear, childrenswear & hospitality. There are four reports into this role with two direct reports at an experienced associate level. This position is based in London & reports into the Senior Marketing Manager. It requires close & frequent collaboration with the wider Marcom & Commercial teams in London & across Europe.

Essential Duties & Responsibilities
* Co-create & deliver long-term channel vision for elevation, traffic & quality of sales.
* Build annual plans & budget aligned with DTC Marcom & commercial objectives.
* Champion the channel to grow marketing influence across internal & external partners.
* Establish yourself as the main points person for the day to day running of the channel.
* Proactively pitch new ideas to grow brand affinity & stimulate trade across existing & new customer groups. Partnerships Collaborate across all internal stakeholders (Marcom, Buying, Planning, Creative, Finance, Procurement, Finance, Legal etc.) to enrich & align marketing opportunities.
* Grow brand influence with external partners to ensure RL is in the forefront of opportunities & has biggest share of voice.
* Create a robust communication cadence across all stakeholders to influence efficiencies, productivity & clarity of information exchange. Team
* Establish yourself as the team leader for both brand & performance retail marketing functions.
* Instill a culture of creativity, innovation & growth mind-set.
* Integrate brand & customer insights in decision making, ensure a culture of test/learn & sharing. EXPERIENCE, SKILLS, AND KNOWLEDGE
* You will be a commercial, analytical, organized, dynamic and attentive individual who is adept at relationship building with internal and external stakeholders.
* Possess a good understanding of the fashion market, brand positioning and marketplace profiles.
* Proficiency in reading and analyzing data.
* Excellent presentation skills on PowerPoint.
* Strong leadership, collaboration and influencing skills.
* Proven experience of running projects start to finish.
* Strong organization & communication.
* Ability to nurture & grow a junior team.

Experience, Skills & Knowledge

* Strong Excel and PowerPoint
* Experience in a results driven multi-channel environment
* Experience of working with, large data sets
* Excellent communication skills, both written and spoken
* Excellent oral and visual presentation skills
* Fluency in English language is required
* Experience of e Fashion/Retail/Omnichannel environment
* The candidate must have the right to work in the UK


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