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PR Coordinator (m/f/d) - Munich

Employer
Tiffany & Co.
Location
Munchen, Germany
Closing date
1 May 2024

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Job Details

For more than 180 years, Tiffany & Co. has created a legacy of enduring beauty, romance, the iconic Blue Box, and timeless elegance. Tiffany & Co. is entering a very exciting period of expansion and growth, and in autumn 2021 we will be opening a beautiful new luxury Tiffany & Co. boutique in Stockholm. It promises to be testimony to grace and sophistication and marks a critical milestone in our fine heritage. The new store opening will create a number of new and exciting opportunities within the Tiffany & Co. Stockholm boutique. We are therefore looking for talented and passionate individuals to join us in making dreams come true. This is your opportunity to become a part of the Tiffany & Co. legacy.

The PR Coordinator supports the PR Manager in executing PR plans for the Northern European Region (DE, AT, CZ, CH), contributing to projects and completing administrative tasks. It liaises with PR agencies and the media to maintain the external image of Tiffany & Co., promote specific marketing campaigns, and drive launches through issuing press releases, promoting press releases, maintaining a social media presence, and coordinating public appearances as well as local PR moments. In this role the individual will also support in the planning and execution of brand events. The individual will have specific responsibility for the execution of influencers and talent campaigns in partnership with the global and regional PR team. The individual will co-ordinate local PR initiatives across all disciplines and monitor competitor activity and feedback results to local and regional stakeholders. The PR Coordinator reports into the Communications & PR Director and is a member of the wider EMEA communications & PR organization.

We are looking for a highly motivated PR Coordinator for our Northern Europe Headoffice in Munich.

YOUR RESPONSIBILITIES:

PR Strategy
  • Coordinate media relations initiatives and outreach with designated press (print, online)
  • Coordinate accurate execution and distribution of press releases with PR agencies
  • Hold day-to-day contact with PR agencies in the market
  • Work in conjunction with the PR Manager and PR agencies to identify suitable opportunities for collaborating with influencers
  • Develop and implement local brand content on social media networks, working in close relationship with regional PR team
  • Coordinate product loans for photo shoots and VIP endorsements (in partnership with stores and PR agencies) and administer local press sample collection
  • Support planning and execution of PR events and press trips
  • Coordinate monthly press clippings and quarterly submission of original clippings with PR agencies
  • Daily review of press for clippings & regular distribution of key articles within organization

Administration, Monitoring & Reporting
  • Invoice submission & processing
  • Monitor digital and social media portals on an ongoing basis
  • Monitor competitive activity on an on-going basis
  • Assess and monitor event effectiveness and ROI
  • Coordinate event recaps, track feedback and make improvement recommendations as appropriate
  • Provide timely communication on all projects to store managers, local agencies and management and regional PR team

YOUR QUALIFICATIONS:
  • University degree
  • 3-5 years PR experience in a luxury/ jewelry retail company or PR agency
  • Experience with luxury media channels (print, digital)
  • Excellent communication skills
  • Excellent interpersonal skills in dealing with press and industry peers
  • Digital and social media aptitude and experience
  • Strong organization and project management skills
  • Creativity, team spirit & sense of initiative
  • Strong copywriting skills and the ability to communicate complex ideas
  • Fluent in German and English, other languages would be a plus

Our Benefits
  • Training and development opportunities within the world's largest luxury group LVMH
  • An interesting job within an exciting international luxury brand
  • Great benefits like our retirement plan and life insurance
  • Attractive employee discounts
  • Welcome & onboarding training


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