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Retail Marketing Manager

Alexander Wang
New York City, New York (US) (hybrid)
Closing date
16 May 2024

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Job Details

Summary: alexanderwang is seeking a highly motivated and experienced Retail Marketing Manager to join the brand’s HQ team, based in New York City. As the Retail Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to drive awareness, increase market share, and support business growth across reach retail vertical (see below).


Key retail verticals which the Retail Marketing Manager will be operating across:

  • DTC (domestic & international)
  • Wholesale (domestic & international)
  • Distribution (international)


In collaboration with the senior team, the Retail Marketing Manager will manage & optimize an “always on” retail calendar for both local and international markets. Key to success in this role, will be for the candidate’s capability to identify important moments per market, which the business can leverage to maximize commercial opportunities, paired with robust community building.


The Retail Marketing Manager will be responsible for developing and executing strategic marketing plans to drive sales and brand awareness across our DTC, wholesale, and retail channels. They will work closely with Sales, Operations, and the Marketing team to ensure the alexanderwang brand lands with clarity, taste, relevance and cultural resonance within each community and market.


The Retail Marketing Manager is vital to our brand and supports the Retail Marketing Director in achieving business goals - including commercial & operational objectives. The successful candidate will have a proven track record of developing intelligent, comprehensive and high-impact retail marketing programs, curated per vertical, with a unique understanding of how cultural and social nuances can drive business and brand.


Responsibilities include but are not limited to:

  • Partner with internal and external wholesale partners to identify market specific opportunities and strategies for client activations.
  • Develop and implement comprehensive retail marketing strategies, activations, etc which ladder into HQ & global business objectives.
  • Cultivate, foster, and manage key relationships important to overall business growth, awareness and brand perception.
  • In alignment with the season’s brand marketing strategy and direction, collaborate with wholesale, distribution and international teams to identify local market opportunities to leverage support & the achievement of sales targets.
  • Collaborate with cross-functional teams (both HQ and international) including sales, buying & planning, creative services, etc to develop impactful retail marketing campaigns which are tailored to international markets.
  • Manage the global retail marketing calendar at both HQ and international level.
  • Develop event and activation collateral briefs to share across all cross-functional and relevant teams.
  • Drive brand positioning efforts across all international markets ensuring consistency while adapting to local cultural nuances.
  • Directly overseeing content development for various channels including digital platforms (websites, social media), that resonates with the target audience/s in each market.
  • Manage relationships with external agencies/vendors/partners involved in executing retail marketing activities, locally and international.
  • Monitor key performance indicators (KPIs) such as awareness & commercial metrics, in-store traffic/conversion rates etc., and analyze data insights regularly to optimize each campaign’s effectiveness.


Position Requirements:

  • At least 5+ years experience as an Retail Marketing Manager or similar role within the fashion industry (or comparable industry).
  • Proven retail marketing experience in APAC, North America and EMEA.
  • Proven experience collaborating with distribution partners and vendors.
  • Ostensible past experience in leveraging market-specific moments, which generated commercial & retail value for a retail brand (across both DTC and wholesale).
  • In-depth knowledge of international markets dynamics & cultural differences
  • Comfortable with reading data and transforming into actional insight and recommendations for relevant markets and teams.
  • Solid understanding of community building in key markets – such as APAC, EMEA and North America
  • Excellent communication skills both written & verbal; ability to adapt messaging for diverse audiences.
  • Experience managing external agencies/vendors/partners, including cultural nuances per international market
  • Ability to manage multiple projects simultaneously and meet deadlines, including accountability and reporting.
  • Passion for brand building in local and international markets
  • Passion for subversive and out of the box critical thinking around what is the future of retail, community building and channel specific UX for customers
  • Ability to establish relationships with and influence senior leaders internally and externally.
  • Exceptional organizational and project management experience.
  • Intermediate to advanced skills in MS Office


We are an Equal Opportunity Employer M/D/F/V


In compliance with the New York City salary transparency requirements, the potential salary for this position is from $90,000 to $100,000, which represents a range commensurate with experience, knowledge, and skills required.


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