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VP Merchandising

Hanna Andersson
Portland, Oregon (Open to West-Coast Remote)
$215,000 - $250,000 a year
Closing date
19 May 2024

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We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

The Vice President of Merchandising is responsible for establishing and executing consumer-centric product strategies that drive brand love and loyalty, while delivering sales and profit goals.  Your strategic vision and leadership will establish a clear point of differentiation in the marketplace. The Vice President of Merchandising will be a key leader across cross-functional teams and lead and develop a high-performing merchandising team. 

  • Strategic Direction – develop and execute brand-right strategies that meet or exceed financial targets, while delighting our current customers and attracting new customers.
  • Pre-Season Management – manage merchandising activities for owned divisions from competitive analysis, trend analysis, consumer insights, and pre-line targeting
  • Assortment Planning – ensure team is developing clear briefs to Design with financial, AUC, IMU and MSRP targets at the department, pyramid and attribute level.
  • In-Season Management – proficiently analyze and summarize business results to develop data-driven insights and actionable takeaways.  Partner with marketing, site and planning teams to drive in-season results for owned divisions, including pricing and promotions.
  • Analytical Savvy/Hindsighting – deliver weekly, monthly and seasonal hindsights that combine consumer analytics with product performance and clear takeaways.  Lead team in new ways of thinking, always pushing insights forward and exploring new tools and services to support.
  • Cross-Functional Collaboration – effectively communicate divisional strategies to cross-functional partners and senior leadership, ensuring they have the information to bring the product to life (brand marketing, creative, site, performance marketing, customer associates).
  • Team Leadership & Development – lead entire merchandising team through key milestones and act as a key liaison for both internal and outside partners.  Mentor and coach direct reports for career development.
  • Team Operations – manage team calendar to ensure deliverables are on time for key milestones, while also driving clarity, alignment and time for strategic thinking and exploration.
  • Channel & Partnership Management – drive strategy of both partnership collaborations and expanded distribution points, including wholesale.

What you'll bring:

  • Bachelor’s degree in Merchandising, Business, or equivalent experience
  • 15+ yrs merchandising experience in a specialty retail environment, children’s apparel strongly preferred
  • Knowledgeable of trend, aesthetic positioning, and assortment planning ability
  • Demonstrated success at developing profitable merchandise strategies
  • Thorough understanding of merchandise financial planning and key metrics
  • Highly analytical, data driven, able to develop and articulate insights to move business forward
  • Ability to problem solve
  • Strong listening skills, and excellent verbal and written communicator
  • Strong interpersonal skills; and have demonstrated ability to communicate throughout an organization
  • Effective working independently as well as in a team environment
  • Able to travel, both domestically and internationally

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