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Boutique Director Madison Avenue Flagship - Carolina Herrera

Carolina Herrera
New York City, New York (US)
A reasonable estimate of the current salary is $140,000-$175,000 USD.
Closing date
23 May 2024

View more

Senior Manager
Contract Type
Full Time

Job Details

The Company

It all began with a woman, with style so provokingly chic that the world took notice. Today, the Carolina Herrera Brand is a New York-based fashion powerhouse recognized for creating colorful collections synonymous with fabulous style and bold femininity. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the codes established by the founder, while pushing the boundaries of American fashion forward in fearless and fabulous style. Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. Our dedicated team is split across our New York Atelier and Corporate Offices, retail locations across the globe and our Barcelona based Fragrance and Make-up team.


The Opportunity

Responsible for overall management of the store, staff, merchandise and customer service. The Boutique Director is also responsible for achieving sales objectives, maintaining, and achieving high operational and merchandizing standards and goals, building highly motivated teams and developing associates.


What you´ll get to do

Sales Generation:

  • Achieve sales goals
  • Analyze available sales reports and data to determine the needs of the business and set business strategies
  • Set individual sales goals for sales associates, ensuring goals reflect store business goals
  • Support the development of associates’ sales techniques, ensuring utilization of elevated levels of sales and service to maximize sales
  • Demonstrate an in-depth knowledge of the merchandise; ensure selling staff is fluent in all aspects of product knowledge
  • Collaborate with Supervisor and Marketing to identify marketing opportunities to support sales

Customer Service:

  • Ensure all associates provide the highest level of customer service
  • Ensure staff maintains constant client communication through utilizing their clienteling tools
  • Resolve all client problems and complaints quickly and effectively
  • Assist sales associates with various customer service issues i.e. dissatisfied customers, returns, defective merchandise.
  • Empower associates to make decisions in the customer’s best interest that also support the Company’s philosophy


  • Ensure facility maintenance, presentation and organization
  • Ensure cash control procedures are properly followed including: bank deposits, safe funds and petty cash
  • Control store expenses and maintain budgets, continually striving to reduce costs
  • Schedule associates to maintain appropriate floor coverage while maintaining payroll budgets
  • Monitor the movement of all inventory and ensure that staff adheres to all Shipping/Receiving policies and procedures
  • Meet inventory accuracy and shrink requirements
  • Support, promote and assume responsibility for loss prevention in all areas of risk management, physical security, store cash controls, inventory management, inter-store communication
  • Build and maintain good communication with members of corporate office, other stores and local center/street association


  • Implement and maintain all merchandising directives and ensure execution of effective merchandising strategies
  • Understand clientele and be able to speak on product needs and opportunities
  • Ensure the selling floor is neat, clean, organized and reflects the correct brand and visual image at all times
  • Communicate inventory needs to support the business goal


  • Oversee Management Team of an Assistant Boutique Director and Operations Manager as well as Sales and Alterations Teams.
  • Recruit, train, and develop staff ensuring all positions are filled in a timely manner with qualified personnel
  • Continually evaluate the performance of each associate and provide constant feedback to ensure results
  • Resolve all human resources issues in a timely and effective manner, partnering with HR when necessary


We´d love to meet you if you have

  • Minimum 5 years in a GM role or similar, preferably luxury market.
  • Excellent communication, organizational, and interpersonal skills.
  • Strong computer skills: MS Office, inventory software and database software.



Carolina Herrera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.


At Carolina Herrera, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.


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