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Product Copywriter

Employer
Burberry
Location
London, United Kingdom
Closing date
16 May 2024

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Function
Marketing
Level
Manager

Job Details

JOB PURPOSE

As product copywriter, you are responsible for maintaining and adapting the brand's tone of voice through all assigned product projects and contributing to a cohesive message across internal and external communications. You're the critical connection between what is great about the product and what the consumer wants to hear. Digital marketing is an integral part of the role. You'll bring a strong commercial sensibility to the nuts and bolts of online retail and an understanding of how the marriage of content and commerce applies to the product channels.

With a conscientious approach, you'll present ideas on ways to improve the customer journey and experience, using copy to further engage and entice. You'll enjoy working collaboratively, sharing knowledge and best practices.

You have a minimum of three years' experience, working in a copywriting role within a fashion/luxury brand or marketing agency.

Just as important will be the personal qualities you bring to the role: confidence, motivation, credibility, strong communication, collaboration, with the ability to adapt to change and a willingness to bring the very best to the team.

KEY RESPONSIBILITIES
  • Creating copy for BAU product descriptions as well important business moments including runway shows, design collaborations and pop-ups.
  • Partner closely with the other in-house product writers, as well as offer your wealth of product knowledge to the brand content team for emails, social posts and storytelling.
  • Attend regular meetings with key stakeholders and third parties, including product development, fabric, merchandising, design teams and workshops/factories to obtain in-depth product information for the whole product team.
  • Write product copy for B.com taxonomy, lookbooks and showroom signage.
  • Create lexicons and standardised copy for seasonal collections, to inform product, brand and social channels.
  • Collaborate with designers and key stakeholders across product-naming briefs.
  • Source information and write copy for VIP, from outfit descriptions to supporting with special projects such as acquisition of new VIP talent.
  • Assist with PR information requests.
  • Work to tight schedules and deadlines, ensuring all projects are delivered on time and to brief.


SKILLS AND EXPERIENCE:
  • Technical skills e.g. software skills Personal profile e.g. excellent team player Excellent writing skills
  • Creative flair, accuracy and an eye for detail
  • Clear, concise, engaging, and persuasive copy
  • Creative thinker
  • Generate workable concepts and ideas;
  • Experience with fashion or luxury brand a plus
  • Experience in copywriting for marketing/advertising literature including the web
  • Experience in proof-reading techniques
  • Experience in an editorial field
  • Strong interpersonal skills as well as strong writing and editing skills are a must
  • Ability to work on multiple projects, under pressure and to tight deadlines

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