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Retail Community Executive

British Fashion Council
London (Central), London (Greater) (GB)
Closing date
20 May 2024

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Coordinator / Executive
Contract Type
Full Time

Job Details

Job Title: Retail Community Executive

Department: Commercial

Reports to: Head of Community – Retail

Location: Hybrid, 2 days a week in office and 3 days a week from home.

Type:  Full Time, Permanent. Standard company working hours are 09.30 to 17.30, flexibility and non-standard hours are required during events



The BFC’s Retail Community Executive is responsible for assisting the Head of Community – Retail, in the development, management, and monetisation of the BFC Patrons with a focus on retention and growth from retailers, landlords, landowners and businesses working within the British retail industry. Our Retail Community Assistant will work closely with the teams responsible for other Members of the BFC Network including but not limited to, BFC Designer Members, BFC Founding Patrons and BFC Colleges Council.

They will help execute strategies to create efficiencies around communications, bring our communities closer together. Help with the administration of bringing new businesses in and set a market leading standard of service and care whilst creating a reliable and sustainable revenue stream for BFC. They will assist with the retention and growth of existing Retail Patrons alongside the launch of new propositions that will appeal to new retailers / brands and other business types.

This role will explore the opportunity to service our Patrons in a more meaningful and measurable way and better understand and deliver to their needs.

The BFC Retail Community role will focus on Retail / Brands / Landowners / Landlords and other business types that contribute to the landscape of British Retail.



The British Fashion Council (BFC) is a not-for-profit organisation that strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC is a membership organisation, funded by industry patrons, commercial partners and the government. It convenes the UK fashion industry through three strategic pillars: Supporting Excellence in Design; Empowering Growth; Communicating to Activate Positive Change.

The BFC encourages a culture which empowers, values, nurtures, supports and rewards its employees and promotes a positive environment with a focus on team collaboration and open communication.

The BFC is committed to being an Equal Opportunities Employer. Diversity, Equality and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally.

Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity.



Our mission is to establish a dynamic, inclusive, and unified network that advocates for British talent, innovation and creativity. Through meaningful and authentic engagement with all stakeholders, we aim to foster collaboration, inspire innovation, stimulate connections, inform, provide access, and promote mutual growth. Through our commitment to excellence, we want to empower our network and pioneer new approaches that drive progress and create lasting tangible impact.

We deliver our strategy through our pillars:

Relentless Innovation: Preparing businesses for positive change by embracing innovation.

Fuelling Responsible Growth: Develop a dynamic, inclusive and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access. We deliver this through our annual programme of events for the BFC Community of members and patrons which connects, updates, and promotes them while giving them a voice. The BFC Foundation charity raises funding to support creative talent through our world class designer support initiatives.

Amplifying our Narrative Globally: though storytelling, evolving BFC platforms to amplify excellence in creativity and our role in the UK’s cultural influence focusing on creativity, culture and commerciality. The Fashion Awards and London Fashion Week are best in class here.





Relationship management

  • Excellent communication skills and ability to forge and maintain strong relationships both internally and externally
  • Willingness to attend client and partner entertainment events and meetings as required – role may require a flexible approach to working hours
  • A great networker. Someone who enjoys meeting new people and is able to remain professional in all circumstances, representing the BFC expertly.


  • Work across internal departments to deliver patronage, events and initiatives in an efficient way in line with BFC objectives
  • Act as an ambassador for the Patron team to the rest of the business – developing relationships with teams to ensure smooth delivery of Patronage – key departments include events, designer relations and communications.
  • And any other duties that your Manager/Senior Member of the team deems relevant


Sales Support

  • Managing LFW City-Wide Celebration focusing on development and monetisation in line with targets. The focus of CWC is to create a pipeline for growth of BFC Patrons concentrated on retail.
  • Development of Patronage decks and materials
  • Management of Patronage team tools including pipeline and CRM
  • Providing detailed insight and research on potential new Patrons including target contacts
  • Sending outreach emails and making calls to set up meetings
  • Developing proposals and brainstorming activation ideas with the team  
  • Support Head of Community – Retail, in all sales efforts to contract and supporting in negotiating the final agreement
  • Building expertise and knowledge on retail sector and sharing of relevant industry information with the team
  • Running internal sales meetings / calls and developing relationships to sell in internally Patronage
  • Running and supporting with new business meetings at BFC events including management of guests


Account Management Support

  • Support with Patron account management - including meeting set up, managing project documents while the membership is live.
  • Market leading service – Assist with providing a market leading service for Members of the BFC Community, focusing on the value exchange between the BFC Member Network and retailers
  • Finance support – including invoicing processing and filing for Patrons
  • Event support – including ticket management, branding approvals, website uploads and on-site support
  • Administrative support – including creating agendas, taking meeting notes and updating team critical paths
  • Assist with collaborating with Comms to develop the messaging to our Network, improving our communications, content strategy and platform usage and creating efficiencies in our communications tools.
  • CRM support – responsible for keeping the CRM up to date for City Wide Celebration and patrons and for creating lists for send outs


Key relationships

  • External - commercial partners, patrons, agencies, designers
  • Internal – events, communications and designer relations teams + wider organisation


Person Specification

  • Solutions focused
  • Comfortable dealing with internal and external senior representatives
  • A genuine interest in Brand Partnerships
  • Strong communication and exceptional organisational skills
  • Strong cross-functional and department Partnership skills
  • Strong IT skills


Role Model Behaviours Required

  • Practices ‘brilliant basics’
  • Confident in ability
  • Takes ownership
  • Supportive & helpful
  • Embodies a 'we' culture
  • Makes connections beyond their department
  • Respects others' time


Salary & Benefits

  • 25 Days Holiday Per Year + Bank Holidays
  • Upon completion of a successful probation period, you are also entitled to our additional benefits:
  • Summer Working Hours which means that during July and August, our office closes at 3pm on a Friday so you can enjoy the sunshine
  • A half day off on your birthday!
  • Private Medical Insurance with Vitality which comes with access to a Virtual GP and an Employee Assistance Programme
  • X2 Charity Days off per year to give back to your community. This could be running a marathon or volunteering (this does not need to be Fashion related)
  • Enrolment into the BFC Pension Scheme
  • Religious Festivals Swapping – to be as inclusive as possible, our employees are able to swap any of the standard UK public holidays based on their own beliefs/identity and instead take these days to celebrate things that are more relevant to them (such as Diwali, or Eid, or Pride etc)


How to apply

To apply for this role, please follow the instructions below:

  • Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV to with ‘Retail Community Executive’ in the subject
  • Application closing date: 20th May 2024
  • Please note, all candidates must be eligible to live and work in the UK as we are unable to offer Visa sponsorships at this time.
  • Due to the volume of applicants, we are unable to respond to everyone or provide specific feedback. If you do not hear from us, please assume your application has been unsuccessful at this time.
  • Successful applicants will be notified by email by a member of the HR team and invited to a first stage interview with the hiring manager.
  • Upon application, please let us know if you require any reasonable adjustments for an interview/throughout the application process and we will do our best to support you.



The British Fashion Council is a not-for-profit organisation that aims to further the interests of the British fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector. The BFC is funded by industry patrons, commercial sponsors and the government including the Mayor of London and the ERDF.

The BFC has five strategic pillars; business, reputation, education, digital & innovation and investment. 

The BFC showcases the best of British fashion design to an international audience with London Fashion Week, its showcase of womenswear and London Collections: Men, its menswear showcase was established in 2012. Each season LONDON show ROOMs takes emerging designers to Paris giving them the opportunity to promote themselves overseas. The BFC also organises the British Fashion Awards, the UK’s annual celebration of excellence within the industry and Vodafone London Fashion Weekend, a biannual shopping event open to the public. 

The BFC helps designers at various stages of their businesses through its support initiatives. These include the Colleges Council, BFC Fashion Film, Rock Vault, Headonism, Estethica; and its menswear and womenswear talent identification schemes NEWGEN, NEWGEN MEN and the BFC/GQ Designer Menswear Fund. The BFC also runs and owns charities including the BFC/Vogue Designer Fashion Fund, the BFC Fashion Trust, the Fashion Arts Foundation and the BFC Princess of Wales Charitable Trust. The BFC has published the Designer Fact-File, an online handbook for designers, and the first ever in-depth statistic-based reports on the fashion industry, The Value of Fashion & The Future of Fashion (2012)

Company info
Somerset House

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