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BRAND MARKETING AND PR MANAGER

Employer
Anest Collective
Location
Milan (IT)
Closing date
2 Jun 2024

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Function
Marketing
Level
Manager
Contract Type
Contract

Job Details

ANEST COLLECTIVE is an independent fashion brand, deeply committed to fostering different creative expressions under its roof. At the heart of their ethos lies the dedication to crafting precious, timeless garments that carry more than just aesthetic appeal: they embody true cultural value. By collaborating with a spectrum of artists and artisans, they ensure each piece not only adheres to the highest standards of quality but also speaks of heritage and innovation, and places itself within a broader artistic conversation.

ANEST COLLECTIVE is searching for a key leader to take in charge of all the Marketing and PR activities in Europe.

An exciting opportunity to be a central part of the development of a new luxury brand, and be part of a small and cohesive team of professionals with a strong track-record in the Luxury industry

 

Job description & accountabilities

• Define the medium and long term communication strategy that will help the brand raise awareness in Europe and support the development of the brand in China.

• Achieve shared ROI targets with the management and through personal contribution and internal and external resources such as PR agency, art directors, content creators, media press and influencer relations.

• Key marketing leader in developing brand campaigns, executing integrated marketing and communications strategies, with strong focus on digital and social media

• Develop bespoke projects with media owners and KOL’S that will always be reflect the brand values and deliver stand-out in a crowded market

• Lead a data-driven marketing strategy, including the end-state vision of how we use consumer data and insight to drive segmentation, targeting, messaging, and CRM.

 

The Ideal Candidate

• Bachelor’s degree or equivalent education

• Proven 7+ years experience in the field of communication or marketing in the luxury sector

• An entrepreneurial spirit with excellent interpersonal skills who can support the founders and the top management in the deployement of the business strategy

• A candidate with a deep interest and sensitively for contemporary art and design and for poetic image making and the development of creative communication events.

Company

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