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Wholesale Sales Manager

London (Central), London (Greater) (GB)
Closing date
3 Jun 2024

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Sales & Business Development
Contract Type
Full Time

Job Details

Refined. Elevated. Bespoke. Safiyaa stands as a preeminent luxury womenswear brand, connecting a
traceable line between art and fashion, where sustainability meets luxury, and craftsmanship meets

Founded in 2011 by Daniela Karnuts, Safiyaa’s design ethos is built on the distinctive accentuation of the
female form, incoorporating organic elements of the natural world to create a unique visual language.
Safiyaa’s made-to-order approach is a testament to our philosophy that each individual’s identity
surpasses the conventional boundaries of traditional design. At Safiyaa, we believe that modern luxury is
not only about material and craftsmanship; but about defining a bespoke language of identity and self
expression, honouring the autonomy of choice.


Stockists and Expansion Strategy
● Manage the strategy within the department, including the upkeep of budgets and forecasts and
complete shop review. Establish target stores & distributors/local agents globally to expand the
● Building strong relationships with retailers by keeping in touch and providing customized advice
on styles which work well for them. Seek out and develop commercial opportunities including
exclusives, capsules and collaboration projects for retailers.
● Manage the Wholesale Critical Path e.g. shipping windows, market dates

● Efficient and effective coordination of all the needs for the UK, US and other market locations
(models, racks, etc)
● Conducting in person and virtual appointments
● Manage WS team to send out market week invites and following up with appointments, including
distribution of wholesale assets, such as lookbooks and linesheets, to retailers. Ensure Shopify is
up to date with the newest collection.
● Establishing market dates and communicating both market and deadline dates to all company
teams, including required dates for samples, images and lookbooks. Communicating with the
atelier to ensure samples are sent to market on time.
● Closing the seasonal books and handing over all sales order to Production & Purchasing,
ensuring all orders are approved prior to book closing. Ensure all BOM information is uploaded to
Zedonk and BP.

Trunk shows
● Regularly travel to key trunk show events, coordinating samples and orders. Identify new trunk
show opportunities globally.
Sales Insight
● Continuously provide feedback on pre-market designs and post-market response to Product
Development, Design, Production and D2C teams, as well as in-season highlights and lowlights.
● Working closely with the Design Team pre-market to seek understanding of the collection
inspiration, highlights, or new developments & review pricing strategy with Product Development.
● Continuously provide insight on which styles to include into the new Core collection.
● Provide weekly sell through reports and identify growth opportunities or risk factors. Review of
products with e-tailers.

● Review pricing with Head of Product Development, update all materials and systems with new
pricing, and communicate price changes externally.

● Management of the wholesale shipping according to delivery windows, ensuring all orders are
fulfilled on time.
● Ensure all photo samples are produced and sent to retailers for e-commerce shoots.
● Consistently communicate with relevant Production Teams to ensure they are aware of priorities.
● Approve all bespoke renderings with design.
● Taking ownership of complex customer special orders from the Wholesale Executives if required.

Finance and Legal
● Approve all swaps, returns, faulty items sent back, liaise with Finance to review payment plans for
● Follow up on all Wholesale payments and chase in deposits prior to production. Review external
Exclusivity agreements are maintained within contract and payment plans are set up accordingly.
● Continuously review terms to ensure the brand is protected in terms of sell through guarantees
and trade discounts.
● Advise markdown strategy to clients prior to sale periods, ensuring all Core & Bestsellers aren’t
marked down.
● Financial and legal accountability on all Wholesale accounts, including conducting credit checks,
reviewing and updating T&Cs, strategic client onboarding, co-operation with Finance on payment
follow up, managing territorial exclusivity, minimum budgets, incoterms.

● Managing G-Drive by overseeing company procedures and processes to ensure they are detailed
and relevant.
● Collaborate with Marketing/PR on projects to identify growth opportunities & attend weekly PR
calls. Work with retailers on promoting Safiyaa in generic & paid ad opportunities.
● Conduct store brand trainings.
● Manage Wholesale team and their development within the business.
● Collaborate cross-departmental with other department managers, on topics such as market
calendar, shoot dates, deadlines, capsules, merchandising feedback, to ensure all departments
are following the same critical path.

● Previous wholesale sales experience in luxury fashion environment
● Strong strategic, analytical and enterprising mindset.
● Excellent communication, collaboration, and interpersonal skills, ability to build relationships with
both internal and external stakeholders.
● Strong team player, with hands on work ethic.
● Keen to follow and build processes, highly organised and can work well under pressure.
● Ability to work quickly, accurately, and independently.
● Open to international travel & occasional work during weekends during market.


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