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Fashion Copywriter/Editor

Primrose Hill, London NW1 & remote
Closing date
3 Jun 2024

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Coordinator / Executive
Contract Type
Full Time

Job Details

We are the women of Sahara. We are unconstrained. Our adventurous spirit leads us beyond the High Street to destinations lesser known. For clothes that mean more. That add to the story of our lives.  We are unique. Try and pin us down, it doesn’t work. Label us and it won’t stick. We believe that demographics divide, age is just a state of mind and body type is what each one of us sees in the mirror.  

We are leaders. Visionaries in our own right. Creative, passionate - and only ever underestimated once.

What we do

Sahara makes clothes for the free-spirited, independent woman. It's a proudly independent, female-run, family business founded in the 1970s, it has 15 own brand stores and over 150 independent stockists across the UK and abroad. 

We are looking for a Creative Copywriter/Editor to join our team on a 1 year fixed term contract. 

Sahara’s Copywriter will have overall responsibility for the written content produced by the brand. The Creative Copywriter will work under the guidance of the E- commerce Manager and Marketing Manager, and will translate deliverables across Sahara’s website covering all product landing pages, emails, interactive content, social media, videos and offline catalogues.


  • Sole ownership of SEO-friendly product descriptions for all product online, working closely with the design team to create rich and accurate product copy on a weekly basis
  • Conceptualise, write, edit, and proofread engaging and lively content for Sahara’s online and offline channels, setting the Sahara tone of voice and bringing the brand to life in creative ways
  • Take ownership of Sahara’s blog, developing interesting & creative news stories that will appeal to Sahara’s creative and eclectic target audience
  • Ensure all pages on Sahara’s website are filled with consistent & creative content, developing the brand’s tone of voice so that it accurately reflects the brand’s unique ethos
  • Create the written content for multiple weekly email campaigns with inspiring content & engaging subject headers, experimenting with split testing where necessary
  • Work alongside the team in testing all product copy hyperlinks and general site content to ensure that information is accurate, accessible, and user-friendly
  • Conceptualise and produce original content for special projects, PR, articles, sales and events
  • Advise on the general development of the Sahara language and tone of voice both in print and online, working closely with the Brand Manager & e-Commerce Manage
  • Keep an eye on industry trends to ensure that our copy remains lively and engaging
  • Working with Sahara’s designers, create short and long title descriptions for Sahara’s seasonal collections for use online and on the retail stores epos system
  • Create engaging straplines and copy for all digital marketing campaigns across the business


  • Be a natural wordsmith and a first-class communicator
  • Have very good time management skills
  • Be adaptable
  • Pride yourself in your acute attention to detail and high levels of accuracy
  • Be a creative person brimming with ideas and suggestions for development and improvement
  • Demand high standards from yourself and those that you work alongside


  • a competitive salary
  • a generous holiday allowance
  • hybrid working with flexible start and finish times
  • access to exclusive perks and discounts via Perkbox
  • a generous staff discount
  • Organic fruit, great coffee and Prosecco every Friday afternoon


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