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Head of Membership

Closing date
19 Jun 2024

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Job Details

Our vision is to create a Membership program that embodies our mission of igniting the human spirit, by offering unique impactful experiences for our members to engage in movement and community-driven initiatives, enhancing customer loyalty, and fostering social and environmental change.

As the Head of Membership, you will be at the forefront of transforming our membership program into a pivotal element of our business strategy. You will lead the development and execution of membership strategies that enhance customer retention, drive social and environmental impact, and contribute to our overall business growth. This role requires a blend of strategic thinking, marketing acumen, and a passion for building communities. Crucially, you will work in close collaboration with the Digital, Commercial, Product, and Marketing teams to ensure that all required elements are seamlessly integrated and optimized to support the membership program.

Your Mission

- Design and drive the On Member Program strategy and vision forward, with the customer needs and behaviours at the centre
- Align the strategy with the overall company priorities, liaising with relevant internal stakeholders at On
- Steer the decision making with core stakeholders, aligning it with company milestones tied to the GTM process
- Own the definition of Membership and connected measurements of success of the program (connected to the long term vision). Starting with growth of (monthly) active Members, to engagement, retention and loyalty of member cohorts
- Grow customer understanding, by connecting the Membership program to initiatives that help us understand our consumers, to tailor the best experiences to meet their needs
- Think strategically on how the Newsletter subscriber growth connects to the overall growth of Membership
- Take accountability for the success and growth of the On Member Program as well as connected cross-functional building blocks
- Align the strategic aspects of Membership, ensuring all aspects of the engine are in place for successful execution (Digital, Product, Marketing, Operations, etc)
- Spearhead initiatives that drive social and environmental change, aligning with our commitment to make a positive impact through our membership program
- Shape the program for the future. Growing from Digital into an Omni channel program, thinking through how resources around the program globally and regionally should evolve to set the program up for success
- Lead the Membership Program Manager, who is responsible for executing the strategy with the cross-functional teams

Your Story

- You have at least 7-9 years of experience in strategic planning, program management, marketing programs, or related experience. With 3-5 years of experience building, promoting and executing Loyalty/Membership programs preferably in a related industry
- You can demonstrate the ability to lead, motivate, and grow teams, fostering an environment of innovation and high performance
- You have strong analytical skills with experience in establishing, tracking, and analyzing key performance indicators (KPIs) for business initiatives
- You have exceptional interpersonal and communication skills with a proven ability to work effectively across multiple teams to drive program success. Experience in leading cross-functional projects is essential
- You have a deep understanding of customer engagement strategies and experience in managing customer-centric programs that enhance retention and loyalty
- You have the ability to lead organizational change initiatives and adapt strategies in a fast-paced environment

Meet The Team

As you might expect from a sportswear brand, the Digital team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed - what else?

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.


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Learn more about this company

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