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Web Manager

Employer
The Bicester Collection
Location
Bicester, GB, OX26 6WD
Closing date
26 Jun 2024

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Function
Marketing
Level
Manager

Job Details

Position Summary:

The Web Manager oversee the development, maintenance, and optimisation of all aspects of the Bicester Village website. This role requires a combination of technical expertise, project management skills, and creative insight to ensure the website effectively represents the brand, meets its objectives, and provides an optimal user experience.

The Web Manager collaborates with cross-functional teams to plan, implement, and maintain web initiatives, while staying updated on emerging web technologies and industry best practices.

Key Responsibilities:
  • Lead the development and maintenance of the Bicester Village website, ensuring it is visually appealing, technically sound and user-friendly
  • Extensive product uploads, which requires meticulous attention to detail with naming and pricing
  • Manage content updates, ensuring accuracy, relevance, and consistency across the web pages.
  • Coordinate with designers, and content creators to implement new features, functionalities, and design enhancements.
  • Perform regular audits to identify and address any issues related to performance, security, and usability.
  • Oversee the publishing of web content, including text, images, videos and other multimedia elements.
  • Optimise the search engines information in line with the content team to improve visibility and drive organic traffic to the website
  • Generate reports and insights to identify trends, opportunities, and areas for improvement.
  • Conduct user research and analysis to understand audience needs, preferences, and behaviours.
  • Collaborate with designers to create intuitive and visually appealing website layouts, navigation structures, and interactive elements.
  • Implement usability testing and feedback mechanisms to continually improve the website's UX and accessibility.
  • Collaborate with cross-functional teams (e.g. Marketing, IT, Designers, Content) to align website initiatives with overall Bicester Village goals and strategies
  • Lead web- related projects, from planning and requirements gathering to execution and evaluation. Working closely with developers/external agencies, IT and our Central team
  • Manage direct reports; Website Coordinator and additional ad hoc temp resource
  • Communicate effectively with stakeholders to provide updates, gather feedback and address concerns
  • Aligning content with the wider marketing calendar, and cross channel collaboration, to meet overall business/commercial goals
  • Skills and Qualifications:
  • Technical responsibilities: Daily CMS management covering all aspects of Website & App management (Contentful and Umbraco systems for website, App CMS, MappedIn for Map, and Cisco for Wi-Fi Portal management)
  • Analytical tools for website and app data (GA4/GA 360/Looker Studio)
  • Behaviour analytics tools for heat maps/user behaviour (Hotjar)
  • Adobe Creative Suite for resizing and optimising images for upload (Photoshop, Illustrator)
  • Impeccable communication skills: writing, content development, presentation
  • Strong communication, collaboration, and problem solving skills
  • Knowledge of web security principles and compliance standards
  • Deep understanding of all things digital.
  • Balanced commercial acumen with creative flair, exemplified through proven track record of implementing successful and innovative marketing campaigns.
  • Understanding of luxury retail, fashion industries and the off-price retail industry.
  • Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities.
  • Highly organised and exceptional planning capabilities.
  • Establish standards and procedures to ensure best practices are implemented, with the ability to change (and influence change) as needed

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