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Retail Regional Manager - North

Fred Perry
Northern England
Closing date
9 Jun 2024

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Senior Manager

Job Details

Triple Wimbledon champion Fred Perry founded his brand in 1952. He was the son of a cotton spinner, who played and fought his way through, always with style – and despite the establishment. Today, Fred Perry is a global community of over 370 employees, all inspired by the Laurel Wreath and what it represents.


  • To support store management and northern-based teams (Manchester, Cheshire Oaks, Liverpool, Leeds, Nottingham, the West Midlands, Glasgow, Livingston, and York) to achieve commercial success in line with the company's financial goals.
  • To ensure that all store teams understand, embrace, and embody the brand values and financial business strategy.
  • To support store teams in understanding the role of stores as websites or showrooms for our global customer base.
  • Champion the hybrid working model for physical and digital customer interaction.
  • Collaborate to develop and implement new business initiatives and strategies.
  • Support the Retail Operations Manager in all operations and cross-functional activities with stores and head office.
  • Support the store manager and teams within your region to drive and achieve KPI performance objectives. Conversion, Atv, Upt, E-receipts, Zendesk, Google reviews.
  • Evaluating and optimising store operational performance.
  • To ensure that the brand values are maintained in all aspects of the running of the business.




  • Ensure the well-being of the store teams through regular calls and visits.
  • Creating an action plan for each visit will drive store success.
  • Support, encourage, and coach store teams on personal development and brand values.
  • Ensure fair working practices are adhered to within store teams.
  • Support the recruitment and induction of high-calibre store teams to be Fred Perry Ambassadors.
  • Coach and support store management teams to ensure that they are capable of motivating and driving store teams to deliver business results.
  • Conduct performance development reviews and appraisals for store managers.
  • Support store management when dealing with performance issues using the Employee Handbook and Peninsula. Make certain that any problems are resolved in a timely manner.
  • Support and encourage succession planning in stores.
  • Sales/KPIS
  • Process optimisation with regular reviews of all practices.
  • Share best practices in meetings and adopt them for all store teams.
  • Analyse data and KPIs to identify commercial opportunities and collaborate with HO departments in order to implement them with store teams.
  • Support the store manager in creating an unrivalled Fred Perry hybrid customer experience, both physically and digitally, while running the shop in line with both the financial and strategic goals of the company.
  • Audit stores within your region on a quarterly basis.
  • Manage and monitor store performance. Preparing and presenting weekly, monthly, quarterly, and annual statements, analyses, and reports of operations and finances.
  • Ensure stores are staffed to optimum levels to achieve the requisite customer service and sales levels while remaining within the payroll budget.
  • Review store payroll and FTE and analyse hourly sales and footfall to ensure conversion and productivity are maximised.


  • Monitor store stock levels and report any issues preventing shops from achieving sales targets for merchandising.
  • Regularly review best sellers and product category data with stores and provide feedback on merchandising concerns. Ensure appropriate actions are taken by store and merchandising.
  • Monitor stock take results and PI results weekly, identify or investigate any issues to be resolved, and take appropriate action where required.
  • Support the store managers within your region to conduct full stocktakes.

Sales and Operations

  • Have a full understanding of the contents of the Retail Operations Manual, Retail Employee Handbook, Human Resources, and Health & Safety policies and regulations.
  • Conduct regular store visits and complete the store visit report and action plans, ensuring compliance and set standards are met through all operational, business, maintenance, and health and safety policies and procedures.
  • Conduct audits on all cash controls, routines, and documentation.
  • Ensure stores implement and comply with the standard set for all Fred Perry policies and procedures within the Retail Employee handbook.
  • Inform the Retail Operations Manager of any issues of non-compliance regarding all policies and procedures and take appropriate actions as required.
  • Report to the Retail Operations Manager performance results and commentary on the prescribed reports.
  • Complete action plans and take ownership of the follow-up actions for all stores, most notably underperforming stores.
  • Assist with the preparation of the annual payroll budget for all stores within your region.
  • Support the Retail Operations team, Retail Facilities, and Finance in their communication with stores. Ensure compliance and actions are taken at the store and HO levels.
  • Support the Head Office and Store teams to investigate financial disparities and help to resolve them.
  • Monitor monthly management accounts. Explore and investigate all controllable shop sales, cost, and profit variances.


  • Assist the Retail Operations Manager with organising and setting up retail meetings. Sourcing of locations and events within budget.
  • Ensure all training information from retail meetings and head office is cascaded to the entire retail store team in a timely manner.
  • Be aware of all marketing and merchandising activities through the Retail Calendar.
  • Communicate opportunities for retail store activity to marketing.
  • Drive retail activity within stores to support sales and footfall.
  • Meet with Centre Management, communicate required actions to Head Office, support functions, and ensure that all centre tasks are completed.
  • Assist with new shop development and store set-up.


  • Good understanding of Fred Perry brand values
  • Demonstrates an ability to lead, inspire, and motivate employees.
  • Excellent communication skills, both verbal and written.
  • Proven sales and operational track record.
  • Strong level of understanding and reporting on Navision.
  • Strong level of understanding and reporting on PowerBI.
  • Has spent two years working in fashion retail at the management level.
  • Excel, Word, and PowerPoint proficient.
  • Good understanding and ability to analyse data and basic retail concepts.
  • Strong selling and commercial ability
  • Strong analytical and problem-solving skills.
  • Knowledge of effective merchandise presentation standards


We are proud to offer a wide range of benefits to all our staff and continue to reassess what our community needs from us to thrive. We don’t want to be a good company to work for; we want to be a great one. Here are some things we currently offer:

  • Annual performance-related bonus
  • Competitive salary
  • Generous staff discount
  • A generous pension scheme with an 8.5% company contribution
  • Enhanced maternity and paternity packages
  • Life insurance
  • Season ticket loan
  • 25 days of annual leave plus bank holidays
  • Regular opportunities to attend gigs or events
  • Company car
  • Uniform allowance 

We actively welcome applications from people of all different backgrounds. Your CV will be submitted to hiring managers with all personal details hidden to ensure anonymity.


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