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Director, Editorial & Copy

Employer
Old Navy
Location
San Francisco, California, United States
Closing date
19 Jun 2024

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Job Details

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

Old Navy is looking for a Director of Editorial & Copy to help evolve and translate the tone of voice in all consumer-facing communications, across both digital and physical touchpoints. The ideal candidate has ten or more years of editorial, advertising, agency, and/or in-house experience concepting seasonal product-driven campaigns, writing headlines and supplemental copy for marketing materials, with an emphasis on digital expressions (site, email, paid social). Additionally, this candidate must have experience in managing other writers and partnering with art directors, brand strategists, and marketing leadership to help create and maintain a consistent, relevant narrative across seasons, clicked into the overarching brand voice. The ideal candidate will have an obsession with pop culture, and can readily translate top-level brand narratives into compelling arcs for content creation and product relevance. Equally creative and strategic, this role requires a candidate who can move at the speed of culture, matched with the professional experience to translate briefs into inspiring, dynamic editorial expressions.

What You'll Do

  • Manage a core writing team across seasons and platforms. Write or direct a range of projects including seasonal campaigns and product launches for a range of customers, with a focus on women's denim, active, and kids and baby categories.
  • Manage editorial continuity of projects throughout the entire production cycle; attend kick-offs and creative reviews, create copy direction per campaign, and collaborate with marketing, merch, and product design teams to ensure timely and appropriate editorial.
  • Work independently, with a copy team, with external partners, styling, designers and art directors to provide inspiration, craft storytelling and copy, and create 360 conceptual ideas and execution.
  • Partner with marketing leads to drive cohesive storytelling across channels, drawing from a background that understands how to drive content creation and align it to the brand's initiatives, launches, and core storytelling verticals.
  • Self-edit and proofread copy docs prior to delivery - ensuring consistency between platforms. Update copy decks and playbooks as needed. Manage proofreader to ensure comps, mechanicals and printer's proofs are accurate.
  • Work with project managers to effectively delegate work while monitoring team bandwidth, finding synergies where possible and inspiring collaboration and teamwork.
  • Protect business by ensuring copy has stylistic, strategic and legal approvals.
  • Continually reassess workflow efficiency and protect writers' whitespace as it relates to partner timelines, and revisions due to changes in strategy or messaging.
  • Create goals and a development plan for direct reports and actively engage in the inspiration, curiosity, training, and professional growth of the team.


Who You Are

  • 10+ years editorial, advertising, agency, and/or in-house copywriting experience, including people management.
  • Exceptional writing and editing skills, experience concepting campaigns, writing brand taglines, and developing editorial standards for a brand.
  • Experience directly and creating copy for a variety of marketing channels, including environmental copy, ecommerce, paid social, retail and direct mail.
  • Proven ability to accurately synthesize, develop, present and build consensus around clear recommendations to cross-functional teams and leadership.
  • Highly organized, detail- and solution-oriented, comfortable working on multiple projects and seasons in a fast-paced, timeline-driven, retail environment.
  • Experience in recruiting, hiring, developing, coaching and motivating a team of talented and diverse writers.
  • Hyperfluency of retail, including industry trends and the fashion/lifestyle space.
  • Obsession for pop culture and how macro conversations and trends impact our customers.
  • Familiarity with legal issues surrounding advertising, copyright, trademark, and product claims.
  • A B.A. in English, creative writing, or related field preferred.


Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.

Company

Old Navy is a global apparel and accessories brand that believes in the democracy of style, making high quality, must-have fashion essentials for the whole family, while delivering incredible value, and fun, unique store experiences. Old Navy opened its first store in 1994 in the United States and since has expanded its international presence with Company-operated stores in Canada, China, and Mexico, as well as franchise stores in seven countries. Customers can purchase Old Navy products globally in Company-operated and franchise stores and online.

Company info
Location
94158
US

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