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Senior Manager, Brand Marketing

San Francisco, California, United States
Closing date
26 Jun 2024

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Senior Manager

Job Details

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

A critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Director of Brand Marketing, Athleta's omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints. Additionally, this role will drive marketing strategy for our Athleta Girl category, which is a critical high growth category of the business. His/her mandate is to grow brand awareness, new customer acquisition, drive traffic/conversion and deepen the emotional connection consumers experience to Athleta Girl and our brand on the whole.

What You'll Do

  • Lead, in partnership with Director of Brand Marketing, the omni-channel seasonal marketing strategy, planning and implementation, ensuring Athleta & Athleta Girl ideas are brought to life in a powerful, unique and emotionally engaging way across brand touchpoints
  • Develop seasonal campaign briefs and partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
  • Develop and lead all seasonal product marketing and messaging to ensure product marketing and vehicle strategies deliver business impact
  • Collaborate with Brand Marketing partners on the Womens' business to develop seasonal brand, product and cultural integration points between the Women's and Girls' business
  • Lead seasonal omni-channel hindsighting and competitive analyses to inform seasonal marketing strategies
  • Partner with cross-functional team members to continuously test, measure the effectiveness (ROI) of and optimize brand marketing/brand campaign initiatives
  • Partner with customer insights team to inform seasonal marketing strategies
  • Act as senior marketing representative at all relevant Athleta Girl pipeline milestone meetings
  • Present seasonal marketing strategies and plans to CMO, cross functional partners and senior leadership team to garner buy in and obtain approvals
  • Support Director of Brand Marketing in leading brand marketing strategy for key strategic growth initiatives to drive business results, growth, and relevancy

Who You Are

  • 6-8 years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency
  • Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
  • Experience in marketing to Mom and Gen Z audiences, with a strong understanding of consumer insights and engagement tactics
  • Omni-channel brand marketing experience with a strong understanding of retail, print and digital marketing
  • Excellent annual and seasonal brand marketing strategy development and execution experience with proven track record of driving strong business results
  • Ability to translate product, trend and merchandising information/strategies into marketable product messages
  • Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams
  • Extremely flexible, detail-oriented, organized and self-motivated with leadership skills
  • High comfort level with and ability to powerfully present / garner buy in from senior leadership team members
  • Experience with and passion for creative development and effectively briefing in and working with creative teams
  • Strong project management skills, including demonstrated track record in managing complex projects
  • Comfortable with operating in a fast-paced environment and dealing with ambiguity
  • Flexibility to manage competing priorities and shift focus as determined by changing needs of the business

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $140,700 - $186,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.


Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.

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