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Public Relations and Marketing Manager

Alexander McQueen
Shanghai, Mainland China
Closing date
26 Jun 2024

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PR & Communications
Full Time

Job Details

Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on. This is a newly created position to be primarily responsible for the development and execution of the public relations and marketing strategies for China.

How will you contribute: (Duties, role, responsibilities, teams to collaborate with)
• Develop, implement, and execute an effective 360 press strategy in line with the brand and the
Creative Director’s vision.
• Secure excellent quality and quantity media coverage in target printed and digital
• Translate and adapt accurate press material from head office for local usage; supervise the
development and execution of PR messages and asset preparation to ensure accuracy of the brand
content, and to infuse relevant angles that align with the current brand direction.
• Liaise with social team to ensure PR initiatives are seamlessly integrated with and amplified
via social channels; provide input and feedback on copy and asset development.
• Co-ordinate, manage and execute product launch, press days, trunk shows, and other brand
• Build on and maintain excellent relationships with key fashion/lifestyle/art press contacts and
present story angles, features and product placement in line with the brand; update and maintain
consistency if media database.
• Ensure all communications are kept in line with the brand and is of the highest
• Monitor and deliver given KPIs on media coverage, in charge of the overall DMR review.
• Prepare regular reports and analysis to London head office.
• Supervise the sample planning and arrangement, manage day-to-day sample coordination with
various internal (social media, celebrity in-charge, merchandising team, and HK/TW team) and
external (press, stylist, celebrity) stakeholders.
• Highlighting any potential business and partnership opportunities with landlords
• Develop, align and implement annual local celebrity strategy from planning to execution, in
compliant with brand communication goals and guidelines; local celebrity relations build-up and
maintenance, research on celebrity profile who can amplify the brand communication messages with
• Lead the creative and execution of the local natives and campaigns, including brief, creative
idea, local talent, execution, production, and relevant coverage planning.

Required Skills: (Required qualifications, skills, languages etc.)
• Bachelor’s degree holder or above in marketing and communications or related discipline
• Minimum 8 years of relevant experience with exposure in luxury fashion houses is
• Fluent in written and spoken English and Mandarin
• A good communicator with the ability to interface regularly with internal and external personnel
at all levels.
• Comfortable working under tight deadlines and on multiple projects simultaneously
• Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)
Why work with us?
This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers
possibilities to learn and grow. Talent development is a managerial principle at Kering and we are
committed to fostering internal mobility. Our common vision promotes leadership skills and helps
every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms –
gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the
workplace. It opens up opportunities for people to express their talent, both individually and
collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity
Employer we welcome and consider applications from all qualified candidates,
regardless of their background.


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