Born and raised in Los Angeles, California, Mike Amiri built a formative philosophy from his upbringing in the heart of Hollywood. Along Sunset blvd, surrounded by graffiti artists, skaters and musicians, the groundwork for the AMIRI collection was formed through an authentic inspiration of Los Angeles nostalgia.
The AMIRI collection was launched in 2014 as an exclusive capsule within the Los Angeles boutique Maxfield. The pieces were designed to incorporate elements of California culture understood by natives, while also featuring street elements to define a new, modern form of luxury.
In 2015, the brand expanded distribution upon the sucess of the capsule and, in 2016, introduced women’s ready to-wear, footwear and accessories.
Each AMIRI collection is centered around local manufacturing, with RTW produced in the LA Arts District from materials sourced in Italy, Japan and France. The spirit of AMIRI pieces emanates from a genuine perspective combining irreverent, handmade expertise with luxurious, global fabrications.
Mike endeavors to consistently retain an individualized approach with each garment. Heritage elements such as distress detailing, signature denim washes and artisanal treatments are now synonymous with the AMIRI identity.