Social Media & Content Manager

Duke + Dexter

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Job Details

Job title

Social Media & Content Manager, Duke + Dexter


London, United Kingdom




Creative (Graphics, Images, VM etc)



Full-time, Salary Unspecified

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Job Description

The Role

We’re seeking a Social Media & Content Manager to own and produce social creative for all platforms. The role will translate the brand visual vision into social-first content, working closely with the Head of Marketing & Digital Marketing Manager. The ideal candidate would have strong photography, video and graphic design skills aligned to social media, with a self-starter attitude, attention to detail, a luxury point-of-view and a desire to deliver exceptional social media results.

Key Responsibilities

·      Own all content creation, including photography, video, design and archive inspirational images.

·      Create content tailored to specific channels and outlets, including social, newsletters, website, out of home etc.

·      Lead the execution of the social creative strategy to meet the follower, engagement and department goals.

·      Develop, share and deliver a content strategy and calendar across social, email, web and blog.

·      Responsible and accountable for social creative performance metrics.

·      Partner with Head of Marketing to ensure all content produced is within brand identity aesthetics.

·      Identify and manage relationships with key creative agencies.

·      Responsible for the brand’s influencer strategy and associated content generation.

·      Create a social media calendar, aligned with the brand’s product roadmap & commercial calendar.

·      Real-time design and execution of social-first assets by channel— including but not limited to video, short-form GIFs/boomerangs/timelapse, static images, etc.

·      Prepare and manage asset delivery, including retouching and other production needs on own projects

·      Deliver assets in the correct format and on time

·      Publish daily content to all social channels

·      Monitor social performance to determine effectiveness and areas for improvement. Pivot social-first creative production as necessary

Campaign Assets

·      Manage the end-to-end process for all shoots (ecomm, campaign, content) including moodboarding, talent selection, negotiations, retouching notes, etc. 

·      Create assets for both online and offline execution including but not limited to online banners and other interactive ad formats, paid and organic social campaigns, etc.

The ideal candidate will have a highly visual and creative background, unparalleled organisational and project management skills, and will have demonstrable experience within the luxury/fashion sector, in bringing their vision to life through photography, graphic and digital design. 

The Ideal Candidate


  • 3+ years social media/graphic design/content creation experience
  • Exceptionally skilled at image curation, visual storytelling, typography, layout, form and colour
  • In-depth knowledge of Adobe Creative Suite / InDesign a huge plus
  • Well-rounded design experience across all social media channels
  • Ability to create gifs and other lightweight video social content
  • Acute awareness of social best practices per channel and real-time key social trends
  • Highly creative, collaborative, positive, and proactive

About Us

Duke + Dexter is the most exciting, talked about and disruptive men’s London footwear label. Since launching in 2014, D+D has received international recognition, selling to over 120 countries worldwide and working with reputable international retailers including Harrods, Selfridges, The KaDeWe Group, Level Shoes and Tsum.

The brand has its HQ in Victoria, as well as a flagship store in Covent Garden.  

A Winner at Draper’s 2017 & 2019 Footwear Awards as Premium Footwear Brand of the Year and nominated for Best Online Footwear Business in 2018, the brand has found favour with a credible celebrity clientele. Eddie Redmayne, Ryan Reynolds, Justin Timberlake, Jonah Hill, Tinie Tempah and Rihanna have all sported D+D's - helping cement their position as a leading footwear label. 

This summer, D+D joined forces with iconic American rapper Snoop Dogg to create an exclusive line of 12 initial styles. The collaboration was limited to exactly 1,000 pairs in total. 

A truly British enterprise, each pair of Duke & Dexter shoes is designed in London and handmade in their family-run Sheffield workshop. Over 80 years old, the factory prides itself on combining deep-rooted skills with precision and care to ensure all products are crafted to the highest standard. Committed to supporting British craftsmanship, D+D works very carefully to sustainably source and handpick their leathers, suedes and fabrics.